If you do not feel confident enough of writing great content yourself, it’s better to hire a good writer to do it for you. But before choosing an appropriate copywriter, you should know whether he possess Search Engine Marketing (SEM) / Search Engine Optimisation (SEO) copywriting experience or not. This is most important point, as your have a commercial website which is selling your business, and your main aim is to bring traffic to your website. So an adept person, with an experience of SEM/SEO, can do wonders for your business.

With clear, concise and compelling information presented attractively about your product and service, you hope to move visitor to view your web site favorably when determining their action.

By Hans Klein

Let me tell you story about a friend of mine who used to be a complete failure. His name was Bob. My friend Bob was type of guy who always was looking for instant riches, but never could seem to find them.

He jumped from one business opportunity to next one and each time people who sold Bob business opportunity claimed they were going to make my friend Bob a millionaire, quickly and easily with little effort on his part.

I often visited my friend Bob, and every time Bob always would talk about his latest and greatest venture. Each time, I would tell Bob how he could use internet to promote his venture, and each time he would get excited and say, "That sounds great".

But, whenever it was time for Bob to take action, he was always busy with his full-time job, his favorite TV program was on, or he had some other task to accomplish.

This went on for several years, and I lost touch with Bob. But, recently, when I ran into Bob again at local grocery store, I asked him what he was up to, and this is what he said:

"I am doing best I've ever done in my entire life. I quit my crappy job; I have more time to spend with my family, and I just bought a new car".

I said, "That's great. What happened?"

"Well, I finally got tired of having no money and working at my dead-end job. So, I went into business for myself and quit my job."

I asked Bob, "Weren't you scared?"

Bob said, "No, because I finally did something I should have done a long time ago. I first identified what I wanted and then I worked my butt off to get it!"