The Importance of Content

Written by Scott F. Geld


“The content is very important”. It’s true that this line has become monotonous, but you would still hear it more often from allrepparttar marketing icons. The reason is quite plain and simple; when you have a web presence, Content isrepparttar 120770 thing that attracts customers and retains their attention. It isrepparttar 120771 one and only mean, which would bring customers to your website and turn leads into sales through all your advertising campaigns. This is what you are selling, and you should hit right onrepparttar 120772 bull’s eye for it. No place of compromise when it comes to content of your website.

If you do not feel confident enough of writing great content yourself, it’s better to hire a good writer to do it for you. But before choosing an appropriate copywriter, you should know whether he possess Search Engine Marketing (SEM) / Search Engine Optimisation (SEO) copywriting experience or not. This isrepparttar 120773 most important point, as your have a commercial website which is selling your business, and your main aim is to bring traffic to your website. So an adept person, with an experience of SEM/SEO, can do wonders for your business.

With clear, concise and compelling information presented attractively about your product and service, you hope to moverepparttar 120774 visitor to view your web site favorably when determining their action.

Descriptive and reflective website content with rich information about product and service targeted to sell, makes way towards success. Internet sales got doubled inrepparttar 120775 last decade, even whenrepparttar 120776 economy was struggling. In this light, you would have been surprised to know that large fancy corporate websites and dot-coms are losing money. Most ofrepparttar 120777 time you can’t even locate what is onrepparttar 120778 sale at their website. When visitors hit your home page, they want to know your identity and what you can do for them. Just fancy sites don’t sell, strong content does.

"How My Friend Bob Went From Being A Failure To A Winner By Taking Intelligent Action!"

Written by Hans Klein


"How My Friend Bob Went From Being A Failure To A Winner By Taking Intelligent Action!"

By Hans Klein

Let me tell you story about a friend of mine who used to be a complete failure. His name was Bob. My friend Bob wasrepparttar type of guy who always was looking for instant riches, but never could seem to find them.

He jumped from one business opportunity torepparttar 120769 next one and each timerepparttar 120770 people who sold Bobrepparttar 120771 business opportunity claimed they were going to make my friend Bob a millionaire, quickly and easily with little effort on his part.

I often visited my friend Bob, and every time Bob always would talk about his latest and greatest venture. Each time, I would tell Bob how he could userepparttar 120772 internet to promote his venture, and each time he would get excited and say, "That sounds great".

But, whenever it was time for Bob to take action, he was always busy with his full-time job, his favorite TV program was on, or he had some other task to accomplish.

This went on for several years, and I lost touch with Bob. But, recently, when I ran into Bob again atrepparttar 120773 local grocery store, I asked him what he was up to, and this is what he said:

"I am doingrepparttar 120774 best I've ever done in my entire life. I quit my crappy job; I have more time to spend with my family, and I just bought a new car".

I said, "That's great. What happened?"

"Well, I finally got tired of having no money and working at my dead-end job. So, I went into business for myself and quit my job."

I asked Bob, "Weren't you scared?"

Bob said, "No, because I finally did something I should have done a long time ago. I first identified what I wanted and then I worked my butt off to get it!"

Later, I found out that it took my friend a good 8 months of hard work to discover what he wanted to sell, and he usedrepparttar 120775 power of repparttar 120776 internet to create a profitable business.

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