There are a lot of online entrepreneurs trying to sell excellent products - but failing! They are failing because they are overlooking importance of getting their message out to prospective clients. (...their "sales copy" - an effective direct response sales message.)
To many internet newbies focus on fancy website technology. I have personally been to hundreds (...maybe even thousands) of websites that have sounds, flashing popups, scrolling messages and more...but I can't find what they are selling!
Your goal, whether it's a webpage, sales letter or newsletter article, should be to get visitors to take immediate action. You want visitors to view literature that you've created and immediately be motivated to learn and/or know more.
There are numerous individuals promoting information on writing sales letters and advertisements - and I'll even recommend a few at end of this article. But what you need to fully understand first, is basic ingredients of a "sales copy":
1. The Headline 2. The Opening 3. The Selling Copy 4. The Tone 5. The Offer 6. The Guarantee 7. The Motivation 8. The Postscripts
Obviously I don't have time to go through all of these items here. So, let me just touch on first item. But remember, you are going to have to fully understand all of these basics to be successful.
The Headline - "Writing Headlines"
The headline of a sales letter is so important because this one little item will either make or break you. It's estimated that 85% of of a sales letter's effectiveness is gathered in headline!
The key ingredient is emotion. Emotion is what moves people, for example, loss of income, loss of health, fear of failure, etc. All of these things are purely emotional and will be extremely effective in regards to sales power. Examples: