Back in summer of 2004, Google forced uproar within internet community. Thousands were affected by having been dropped from search engines totally and some even experienced being banned by Mega-Search Daddy.
Well, like all quakes there will be tremors to follow. According to Google’s latest shake is filing for a US patent 20050071741 on March 31, 2005. And, again this time shake will prove devastating for some unsuspecting long term grandfathered sites.
Not only has Google made it apparently clear that it will eventually “flush” old to invite new but, Google has also revealed its criteria on what was acceptable and not acceptable with current linking strategies commonly used.
Since Google is largely focused on their new algorithms that effect linking, there are a few things you should know.
1.Reciprocal links will now only carry weight towards page rank if link is relevant to theme of your site. In other words, if your site is about cookbooks, don’t get caught linking back to a site about gun cases. That might be tempting if you have a page that displays recipes for venison but, Google will probably not make connection.