The almighty buck can actually be detrimental to your business. Think about it, if all you think about is how much you can make, are you really focusing on
other aspects of running a business. For example quality control, safety of your product, etc. If money is your only motivating factor, what corners are you cutting to make Almighty Buck. If your focus is only on Almighty Buck are you missing other opportunities, (to make more money), because only thing you have on your mind is how much you can make.
With Almighty Buck as your only motivating factor you are destined to run into problems with your business. The corners you cut, opportunities you miss, people you disappoint, are going to be your downfall.
We see and hear about Almighty Buck more and more every day. We get emails that tout “Get Rich Quick”, “Make thousands working only 2 hours a weeks”, “Make Money Selling ____(put in a product name) from home”.
While, yes, we all go into business to make money, that cannot be your only motivating factor. If you are blinded or sucked into these schemes I can pretty much guarantee you, you will get nothing out of it. The only person who will make any money is person selling it, and usually for only a short period of time. Then, they too, need to find next “great opportunity”. These type of offers play off of a terrible trait majority of us in this culture have, “greed”. Remember, if it sounds to good to be true it usually is.
So, you ask, if I am not going into business to make money, why am I. Well, not to be evasive but only you can answer that. Also, I am NOT saying that you should not want to make money. We go into business to provide ourselves with a roof over our heads, ability to cloth ourselves, and our families, feed ourselves, and help ourselves buy things we need to keep going. So yes, money is important to us. However, it is not be all and end all. The successful business owner realizes that how he runs his business, and treats his customers is paramount to staying successful.
