"Did you walk to work or carry a lunch?"Huh?
My father asked me that question more than 25 years ago. I still remember it. Why? Because it's a ridiculous question.
A famous comedian in
1950s used to ask people, "Got a banana?" The question might make sense if asked in right situation, but he asked it everywhere. I've forgotten name of comedian, but I still recall his question. Why? Because it's strange.
As I write this, I am creating new business cards for myself. I decided to add a confusing line to it. After some fun brainstorming with my girlfriend, I settled on, "Ask me about monkey."
Why is "Ask me about monkey?" worth putting on my business card? As with my father's question and comedian's question, it stops your brain in its tracks. It makes you pause. It makes you focus on ME. The theory is that once you stop someone with a confusing line, you can then implant a hypnotic command right after it.
In other words, if I write something like, "Apples desk fly dirt," and then follow it with, "Read my new ebook," chances are very high that you are going to want to read my new ebook.
Why? Because first line jammed your mind, and second line slipped into your brain while you weren't looking. I've just upped odds that you will buy my new e-book. And if you don't, of course, it doesn't matter because I never really told you to go buy it. See?
