Copyright 2005 Keith Baxter
For past two years, one of best SEO inclusion tactics was use of blogs. Blogs have become a base standard in SEO marketing, but as times change, so does efficacy of any tactic.
With that said what worked two years ago certainly isnít same thing thatís working now. The worst part is that uninformed marketers are still teaching old methods of SEO marketing with blogs to masses. In this article, you will be enlightened to newest form of SEO marketing with blogs.
Letís begin by eliminating a huge fallacy.
The blog and ping is a process by which you post a snippet of information from your site to a blog (mainly blogger.com) with a URL to your site included, and then notify Yahoo that a post exists on this blog. The idea is that your blog will be spidered quickly by both Google (due to blogger.com) and Yahoo.
You only need to blog and ping a maximum of 10 pages from your site. The entire purpose for doing this is to attract search engines to your site and let them spider rest of your site on their own. You can equate this process to renting links. You simply rent one link to your site in order to get spiders to visit your site.
Unfortunately money hungry marketers came along, didnít understand concept, and then took it upon themselves to teach people that every page on your site required blogging and pinging. To top it off, these same uninformed marketers began teaching their followers that three pages should be processed every 15 minutes.
The blog and ping isnít as effective as it was a year ago because of these numbskulls.
With that said, it was time for process to evolve. Its efficacy was diminished due to misuse and misguided education.
So where has it evolved to?