What part of your offer put them over edge? Let's face it, you worked for a long time on your sales copy. You created bonuses, designed a guarantee, sweated over benefits and how to communicate them. But which of those factors really connect with buyers? What actually motivated purchase?

If you knew, you could pump up benefits and parts of your offer that really drive sales. But how can you tell?

Actually, it's very easy. You just ask.

I do it every day and it takes me virtually no time or effort to get unbelievable information. How?

I add a simple email to my autoresponder series immediately after a customer purchases.

Here's what mine says:

Sample Email Request ==================================== Hi {firstname},

It's Jeff here, from CBmall.

I'm doing a bit of market research.

Can you tell me how you found out about CBmall? Was it a Newsletter? Ad? Search engine? Do you remember who referred you?

Or perhaps you were reading 10 Powerful Ways CBmall Makes You Money?

And what specifically made you decide to make investment? What was benefit that put you over edge and turned you into a buyer?

This is important, because soon you will be sending traffic to mall and this may help CBmall sales information get better. Which will help you make more money!

Please just reply to this email with answers.

Thanks so much for your help,

Jeff Mulligan CBmall.com ====================================

Every day these emails go out and every day I get valuable information. To me, finding out why people buy is more important than why they don't. (although I try to find that out, too) That's because there are so many reasons a person may not buy, many of which are beyond my control.

But knowing what turns on buyers is a huge benefit to me as I fine tune copy. For example, here are some of comments I get:

**** The Results Provide Great Customer Insight ****

“I read all info and I liked fact that I did not have to create a web site and a bunch of other stuff. I am new to internet marketing as well as being technically illiterate but I figure I can follow instructions for most part and you offer support I will need.”

“Personalized autoresponder and newsletter.”

“Reason: The eBook, 10 Powerful Ways CBmall Makes You Money, made good marketing sense... Also products on ClickBank - CBmall are terrific and good sellers....”

“I found your ad at clickbank.com”

“I first heard of CBmall from your newsletter which I subscribed to in December but was not convinced. My next step was to get 10 Powerful Ways CBmall makes you money. This made things much clearer. The number of products available is impressive. The targeted traffic that is shared amongst owners is a useful bonus. The guarantee means no risk, which is essential as I am on a small pension.”

**** What You Can Learn ****

Step One: Learn about Telecommuting

Despite what scammers would have you believe, you don’t sign-up to work at home nor will you get paid to stuff envelopes or assemble miniature dollhouses. One of first things people need to understand about work-at-home jobs is that they require skill and experience just as any job would. You may get paid to type but most likely you will also be responsible for doing research, synthesizing and organizing data, and then typing it. You might find a job doing data-entry but you may need experience in keying or you may be responsible for gathering data, entering it and creating queries.

Another fact about telecommuting is that you don’t have to pay for a work-at-home job. Legitimate employers never charge to hire you, ever. Learn that rule and don’t forget it. Because anyone who says you can have a work-at-home job for any amount of money is selling you something and it isn’t work.

Step Two: Inventory Your Skills

In step one you learned that work-at-home jobs require skills and experience so step two is to inventory what you have to offer. When listing your skills and experience, don’t limit yourself to jobs. Include any thing you have learned or can do that is related to a hobby or interest or volunteer experience as well. Skills that translate well into a work-at-home job include researching, writing, computer-related skills, phone and communication skills, and sales experience.

Step Three: Search for Work

The key to finding work-at-home jobs is to search where people post jobs. Employers are not looking for home workers. They are looking for qualified people to fill a position. It is position they advertise and they advertise it on job-related sites. That doesn’t mean that scams are not posted in job sites but for most part you can be sure that work-at-jobs won’t be posted in search engines.