The House Of Print.ComWritten by Tony Dean
The House Of Print.ComPublishing has always been a difficult business to promote successfully, which titles by which authors to promote, which genre, will it be fiction or non-fiction? Will they sell? Will they make money, both for publisher and for author? So many questions which there is no definitive answer and so publisher takes a chance with his money and his time and resources and decides on which books to publish, promote and distribute to bookshops. He may only distribute to bookshops in his own country and if they don't sell well enough, will not be seen by anyone else in world. What a loss to humankind and their quest for more knowledge to enhance their work, their lives. The fount of civilisations knowledge were always universities, libraries, and bookshops, and if publishers don't find it profitable to publish certain titles at all, to distribute to university libraries, and bookshops, then civilisation is poorer. When I was young going through school public library was a must to enhance my knowledge of world around me, it filled gaps in my science, geography and literature lessons, and gave me new insight. I often gazed in awe at rows of shelving containing all worlds knowledge which had been written up by scientists, explorers, academics, and others, and oftentimes, you would have seen me taking an armful of books home to read at bedtime, anything from how atoms work, to famous authors tales of pirate treasure or tales of Victorian London. The young people of today have all this technology at hand, not only at school, but in home as well, they are only a mouse click away to fount of knowledge, but in digital form on internet. Many students believe that if a book is not on internet it does not exist, and they would not waste time going around to local bookshop on their High Street to enquire about it. It behoves, therefore, all authors, publishers and booksellers,
| | This Simple Publishing Mistake Could Be Losing You Half Your Back End Sales!Written by Jason Lewis
Many of Internets biggest ebook sellers are making this simple mistake, and it’s almost certainly costing them a ton of money in lost back end sales. You must not make same mistake!I was having a bit of a tidy up on my PC other day. It really is amazing how many files you accumulate, even in a short space of time. Anyway, to cut a long story short I was particularly interested in getting all my ebooks in some sort of organized filing system. I wanted to put them into files relating to particular categories. Then, when I wanted to go over a certain topic again, I would easily be able to find an ebook that covered subject I was looking for. Then I ran into a problem. The thing is, when I looked at this folder full of ebooks, at first glance, I didn’t have a clue what a load of them were about. I mean, I had read every single one of these ebooks, but from just looking at file names, I didn’t have a clue what they were, or who wrote them! The reason was; ebook publishers had deliberately chosen not to give their ebooks a descriptive filename. Instead of using actual title of ebook as file name, author used some kind of shortened abbreviation. Ebook authors must spend ages dreaming up a great name for their ebook that will reflect topic of their publication. Then they go and ruin all that hard work; by giving ebook file a 3 letter abbreviated name that doesn’t tell anyone what’s inside. Why do ebook publishers do this? There have been a lot of people giving out advice on Internet security over last few years. One bit of advice that has been going round, is that you should always give your ebooks a weird, un-guessable file name so that Internet thieves, can’t find them on your website. I don’t want to go into exactly how these Internet thieves work because that is not what this article is all about. Even if you don’t have a website, you may still get influenced by this advice, which is why I want to enlighten you. Here’s an example of what I mean. Lets say an author has written an ebook called ‘Gold Swing Secrets’. Instead of giving ebook a descriptive file name like ‘golf_swing_secrets.pdf’, they may name it something like gss-01.pdf or glfsgss.pdf.
|
