Whether you run an online or offline home business sense of achievment when your venture starts to turn a profit is immense.

You are in control of everything from choosing what time you start work, to how you contact your customers, to how you choose to promote.

However, just take a look at above sentence and it quickly becomes apparent that rise and fall of your home based business rests squarely on shoulders of one person................ YOU!

For some, dream of starting a home business and being your own boss can quickly be overshadowed by day to day tasks that need to be performed by every type of business, online or offline.

The most overlooked and underestimated problem for a lot of home business owners can be time management.

You are in your own home surrounded by distractions that maybe wouldn't be there if you didn't work from home. You may have a family, children, a wife or partner, all these are equally demanding of you, and each deserves as much of your time as your new home business.

So how do you divide your time between those elements in your life and still find time to run a successfull home based business?

Firstly, you need to develop a strong routine, maybe even set a few ground rules for your family and friends during your working hours.

Let them know that between certain hours of day you will be busy working and fact that you are at home doesn't mean that it's ok for your friends to drop round for a coffee and a chat.

For online marketing, it helps greatly to get your website in front of people who are actually looking for product, service, or opportunity that you are offering. This refers to concept of marketing your sites to your target audience, rather than wasting your time, effort, and money on people who are not already interested in what you have to offer.

Be wary of “massive action” techniques in this era when many ISPs feel their hottest marketing theme is blocking of incoming emails, which they decide their customers do not want to receive (they are self appointed “information police”).

Many of sources of cheap, high volume leads supply you with leads that have absolutely no interest in your particular business (or product or service) and furthermore, have been put into list in such a manner that can get you into trouble with your ISP because you are unwittingly spamming (many of these bulk lead lists are created by robots that crawl Internet and harvest email addresses) recipients.

In order to be effective in promoting your particular proposition, whatever it is, you have to seek out your target market. This is as true online as it is offline. Just because you are able to reach huge numbers of people with your message on Internet far more cheaply and quickly than you can offline, does this necessarily mean you should?

What’s point of devoting your time and energies to marketing to a massive group of people without first knowing whether they, as a group, have a general interest in what you are offering?