The Hoax Was On Me

Written by Ron Kimball

As an e-zine publisher, you strive to do repparttar right thing by your subscribers.

When you find an interesting link, you pass it on. When you write or read an informative article, you print it. When you get a piece of information that could benefit your readers, naturally you make it known to them.

But, sometimesrepparttar 109671 inevitable happens andrepparttar 109672 percentages of good/bad information catch up to you.

They did for me.

Recently, I fell prey to a *deadly virus* hoax.

It was sent to me by a credible source and I sent it to my subscriber list via my list server.

These types of hoaxes serve no purpose except to confuse and confound people, causing only worry.

Of course, they can perpetuate themselves in repparttar 109673 form of emails that are sent in REPLY from unsuspecting readers. They click on their REPLY button and then hit SEND and emails begin to do repparttar 109674 *Hippy Hippy Shake* and bounce repeatedly from one email box torepparttar 109675 next.

I'm not sure ofrepparttar 109676 extent ofrepparttar 109677 bounced emails or if any damage occurred but I know it caused a ruckus. I received minimal comments chastising my action, although, in retrospect, I probably deserved more.

I sent out an apology to list members after discovering my blunder. Surprisingly,repparttar 109678 reactions were largely supportive and forgiving.

Here are samples of some ofrepparttar 109679 comments:

"Nice to know you're "one of us"." --Roger

"Better to err onrepparttar 109680 side of caution than not at all." --Comet

"The 2 virus' you have listed are very well know hoaxes. Just by spammingrepparttar 109681 warning you have propagatedrepparttar 109682 hoax just as a virus would have. Shame on you! Do your research before you send out warnings." --Shelly

How To Leverage Your Email Campaign With A Trade Show!

Written by Stuart Urwin

I used a combination of an email campaign and attendance at a Trade Show recently to get a 14.8% success rate for a client.

Here's how it happened.

The Trade Show --------------

I attended a major trade show recently,repparttar International Online Show in London. I wanted to follow up a very successful email campaign I had put together for a client.

The client is an information consultancy, who wanted to extend their operations by obtaining a small number of representation agreements in Scandinavia.

The Online Show, a Business to Business show held in December, focuses on Online Information andrepparttar 109670 Internet.

It consists of meetings and seminars, together with an exhibition which brings togetherrepparttar 109671 major information suppliers from aroundrepparttar 109672 World - online hosts, major publishers, software houses, a few ISPs, and so on.

The Show visitors are information users - 20,000 or so information professionals, librarians, end users, consultants, academics and students - from all overrepparttar 109673 World.

It's an event whererepparttar 109674 exhibitors are keen to show their latest product offerings, to meet customers and to investigaterepparttar 109675 possibilities of forging new deals.

I wanted to userepparttar 109676 Show as a way of meeting several companies on one trip, and in one place. The alternative would have been a number of expensive trips to several parts of Europe andrepparttar 109677 USA.

The Email Campaign -------------------

First, we sent out a mailing shot, by e-mail, to 54 companies , who we thought would be interested in being represented in Scandinavia.

8 organisations responded torepparttar 109678 mailing, all of whom wanted to meet atrepparttar 109679 Show. That's a response rate of 14.8% - a great performance.

8 meetings were held, all of which were followed by offers of representation agreements.

The client is now following up withrepparttar 109680 offers of most interest.

------------------------------------------------- So, why was this specific campaign so successful? Here are some ofrepparttar 109681 reasons: -------------------------------------------------

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