From mid June to about mid September, life on Internet does a slow meltdown. The lucky ones escape screen and get away on holiday; that is, those who have made reasonable profits for their Online endeavors. For rest of us, it means double effort for same, or less, results.

But during these weeks there are some good benefits if you are in for long haul; and I hope this includes you. Almost without exception offers for advertising space goes “on sale” just to get your business. The “buy-one-get-one-free” pleas are numerous.

And this is an advantageous time for you to place ads in an Ezine with over 100,000 subscribers. The rest of year these high-end publications are generally beyond our budget. Generally they have “paid” subscribers. And because they “pay” for their subscriptions, they are more apt to read each issue even on vacation. Now that’s an audience “on point”, so to speak.

Another advantage to these weeks is purchase of some opt-in subscribers to your list. Over summer months you can work more closely with your “new signups”, and prepare them to make money not just for themselves but for you as well.

I know that some people start out by getting people to subscribe by sending an email to them. When they receive an email requesting a subscription list-owner saves that email to its own folder in his/her inbox and adds new subscriber's name and email address to his/her list.

When it comes time to send out an issue of newsletter/ezine, list-owner sends a copy to everyone on list by simply adding each subscriber to list of addresses in "To:" field. Others have progressed one step further and actually take time to send message to each subscriber separately.

At least that's one step in right direction... You MUST send each email to your subscribers as a solo-mailing. If you simply add a large amount of addresses to "To:" field in your email program, then email each subscriber receives will contain email address of everyone on your list. That's a disaster! And there's also fact that people hate mass mailings. An email like that would not be perceived as a personal letter at all.

Personalization is key! You must make every subscriber feel like letters they receive from you are to them, personally. You should include name of your subscribers in subject line (greatly increases chance of your subscribers actually opening your email), and if you can, include it in message itself as well. Or even better, include some other personalized information about your subscriber.

Now, it IS possible to do email marketing correctly by doing it manual way, like I've described here. There is one major problem though... Take a moment to think about how much time it would take you to paste your text into a new message, personalize subject line and message itself, send it to that one subscriber and then repeat same process for each subscriber you wish to send letter to.