According to 2002 statistics, there were 1.4 million personal care services ( http://www.hjventures.com/writing/Beauty-parlors-shops-Business-Plan.html) in United States, 313,000 of which were beauty and hair salons. The hair salon service industry alone had revenues of $55.9 billion, while salon product sales were $5.5 billion. Coloring alone brought in $10.4 billion for beauty industry in 2002.

The biggest single customer group is baby boomer generation, who by way now constitute largest population segment in America, and who are more than willing to spend money on a hair care services.

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So you’ve decided to outsource your next communications project! Great! By doing so, it allows you to devote more time and energy to doing what you do best: managing other projects and employees and getting more value for your marketing dollars.

However, you’ll soon discover that now you’re confronted with an even larger task than writing it yourself: finding ‘right’ writer for job.

Hiring a writer is sometimes a Catch-22 situation. At times, quality writers seem to grow on trees, but when you need one in a hurry to meet a rapidly approaching deadline, it can be difficult finding one who understands your business, your deadline, and your audience.

While finding “Right Writer” can still be a tricky business, we’ve developed four following guidelines that will enable you to locate and hire most deserving candidate for your project!

Guideline One Look for a Writer with an Establish Web Presence

With technology becoming ever more affordable and user-friendly, designing and maintaining a web presence is becoming easier and almost commonplace. A writer with her own registered domain name is making a more serious statement than her counterpart whose material is hosted on a free AOL or Yahoo homepage.

Look for most qualified writers to craft a personally branded presence that included following: •Sample of selected projects •A biography or resume •Listing of services and areas of expertise

Guideline Two Look for an Effective Writing Ability

What’s an effective writing ability? Think of it as a writer who can easily adapt and rapidly get up to speed in your business area. Many business writing projects are better handled by writers that have a broad range of business writing experience. The decision to assign task to an in-house employee who is familiar with project is almost always a mistake.

Why? The first reason is that person chosen for their familiarity is too close to project. Writing requires an objectivity that writers possess as an innate ability.

A product engineer who knows product inside and out will rarely possess skills of a professional writer.