The High Value of Business Pre-Promotion

Written by Kenny Love

I remember years ago, when I first began dabbling in record promotion, I contacted a veteran disc jockey to getrepparttar inside "goods" on my craft from a DJ's angle. I expressed to her that I was new in my field, and would soon be promoting an independent band, but already realizedrepparttar 125208 tremendous amount of competition that was in store.

I then asked her a question, which I was not aware atrepparttar 125209 time, would generate an answer that would setrepparttar 125210 stage for every artist, product, or service that I would ever market from that point forward. And, while I believed my question was original, I learned it was actually already being done byrepparttar 125211 "big boys" (major labels), and had been for quite some time.

I asked her whatrepparttar 125212 value of a pre-promotion campaign was for recording artists, in sending out advance tape or CD samplers of upcoming songs, inrepparttar 125213 interest of persuading radio personnel to addrepparttar 125214 recordings when they were officially released and made available?

She answered, "Oh, pre-promotion increases an artists' chances of getting added to a station's roster by up to 80%!" Trying for a self-imposed backpat, and with one eyebrow raised a la Mr. Spock, I then asked, "Is this a unique idea I have?" She chuckled (I hate it when they do that), then answered, "No! Major labels do that allrepparttar 125215 time!"

Wow! 80%! Just from taking a small amount of time to pre-promote! Let me explain it a little further. What most businesses do when seeking attention for their products or services, mainly media coverage, is to createrepparttar 125216 traditional news release and/or press kit.

Next, they locate as many press publications as they can find, then sendrepparttar 125217 press kit off with their blessings. And, if they're REALLY feeling brave that day, they will also approach radio and television contacts.

Okay, this is great, normal, and nothing wrong with it. We have putrepparttar 125218 proverbial horse beforerepparttar 125219 carriage, and notrepparttar 125220 other way around. But! In most cases, we have not checkedrepparttar 125221 proverbial reins to insure they are tight and secure, which in this scenario, representsrepparttar 125222 pre-promotion campaign. And, in not doing so, we otherwise might just end up with an uncontrollable runaway.

10 Bulletproof Strategies For High Rolling Profits!

Written by Larry Dotson

1. Team-up with eight to ten other sites to promoterepparttar same web site. Just include everyone's products onrepparttar 125207 web site you are all promoting.

2. Swap articles with other e-zines publishers. You could get your articles published more often if in exchange you publish their articles.

3. Ask people to link to your site's content. Some people may not want to link to your home page but might want to link to your content.

4. Convert your web site into an ebook. You could offer your ebook as a free bonus for your product or another business' product.

5. Create ebooks for other web sites or businesses. You could create them for no charge in exchange for an ad or mention of your web site inside.

6. Attend trade shows and seminars that are related to your specific industry. Pass out business cards or brochures about your business.

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