The Hidden Fortune in Website "Stats"Written by Jim Edwards
Most people never bother to look at statistics program that comes with virtually every website because few realize gold mine of information it contains. Your website statistics hold key for understanding your traffic, improving sales and increasing overall effectiveness of your online selling. Whether you realize it or not, your website has "critical numbers" that enable you to measure overall success of your Internet presence. Any serious website operator should understand four most important numbers: Hits; Unique, Targeted Visitors; Leads; Sales. Hits - Hits are typically page views, whether by same or different visitors, and indicate overall activity on site. A lot of hits shows activity (usually a good thing), but doesn't necessarily mean you've had a high number of visitors. Search engine "spiders" and surfers hitting their back buttons also up hit count. Research has shown that, depending on size of your site, ratio of hits to visitors will range anywhere from 2 to 1 all way up to 12 to 1. Unique, Targeted Visitors - people surfing to your site who have not been there before within a certain period of time. Depending on statistics program you use, a unique visitor may be someone who hasn't been to your site in a day or a week, while in other programs a visitor remains unique until you reset stats. You must understand how your stats program classifies unique visitors so you don't mistakenly believe your site is getting 30 unique visitors a day only to find out it is same 30 people coming back day after day! A "targeted" visitor means that visitor has an interest in what you are selling or promoting, this is usually demonstrated by keyword searches at a search engine or by clicking targeted advertisements.
| | “Web Content Management System fr Window”: Search Engine TyposWritten by Joe Miller
Oops! I meant “web content management system for windows.” Do search engines understanding consumer search engine typos? Typing something so close to what you are looking for, like typing “web content management system fr window” instead of “web content management system for windows” may not seem like a big deal, but search engine bloopers alter consumer searches more than we know.The phrase used in title, “web content management system fr window” is a real-life example of a common search engine typo. In fact, within that phrase, “o” and “s” are missed so often that search engines like Google, Yahoo, and MSN have recorded phrase “web content management system fr window” as searched about 481 times on a monthly average. You might ask how this affects your search engine searches. Well, let us use same phrase for an example. Typing phrase you are looking for, “web content management system for windows,” yields about 29.6 million indexed pages in Google, 14.7 million in Yahoo, and 2.3 million in MSN. However, typo “web content management system fr window,” only slightly different from what you really meant to type, yields drastically different results: 654 thousand indexed pages in Google, 131 thousand in Yahoo, and 56.5 thousand in MSN.
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