Copyright 2005 Diane Hughes
While most people understand benefits of forums from a "gathering information" perspective, many donít think about hidden benefits of forums. The most common reason for visiting is to ask questions or get advice. That's a good enough reason to go, but there are other - more beneficial - reasons to become a forum frequenter.
Besides providing a wealth of quality information, forums can also be powerful promotional tools. There are three distinct ways forums can benefit you. And all it takes is a few minutes a day to help others in need.
I think youíre probably familiar with term "link popularity" by now. In case youíre not, it refers to number of incoming links pointing to your site from other sites. Forums can serve as excellent link popularity boosters.
Each time you post a question or response on a forum thatís spidered by engines, you get one extra link back to your site. Every time your signature (along with link in it) appears, it counts as an additional link. Since Google puts a lot of weight on link popularity, posting to forums can give your rankings quite a boost!
ACTION STEP ONE: Create a powerful signature line to use in your forum posts that includes benefits to reader and your URL.
Establishing Yourself as an Expert
In addition to extra help with your siteís search engine rankings, forums also give you an outlet to establish yourself as an expert.
Countless people flood to forums in search of free advice. Give it to them! If you have answer to a forum visitorís problem ... tell him/her answer. (Even if this is something you would normally charge a fee for.) By doing so, you show others reading your post that you know your stuff.