The Headline Is Your Lifeline

Written by David Geer

Reel them in!

Think for a moment about newspapers. Have you ever heardrepparttar phrase, "the headline screamed…?" This will probably give you an image of a headline that says, "Town demolished by flood", or, "Strange virus discovered in water supply". Doesn't it make you want to read on, to find outrepparttar 108118 details ofrepparttar 108119 story?

Forrepparttar 108120 purpose of your headline, you do not have to proclaim disaster in order to get attention. In most cases, you won't want "disaster" mentioned in connection with anything having to do with your business, unless you fix disasters! You also don't have to be overly clever or humorous. The direct approach works best, and is appreciatedrepparttar 108121 most. When prospective clients are atrepparttar 108122 door, invite them in. Here are some steps to help you put together a winning headline, and create not just a reading audience, but a buying audience.

Define your target market. * Who is your target audience? * What arerepparttar 108123 hopes, dreams, wishes, and needs of this audience? * Who do you think would buy from you? Are they business people, teenagers, or married couples? Are they spiritual, health-conscious, or disorganized? * Why is your product a good fit for this market? Provide a hook.

Press Releases Can Increase Search Engine Positioning

Written by Karon Thackston

by Karon Thackston © 2004

When you write a press release, what is your ultimate goal? No doubt, gettingrepparttar information to as many publications and on as many Web sites as possible. The focus lies in moving outward… takingrepparttar 108117 press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distributerepparttar 108118 release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This isrepparttar 108119 “standard” route that press release distribution takes.

However, we generally don’t think about how these releases can work for us in other ways. For instance, have you consideredrepparttar 108120 fact that adding your press releases to your own site can increase your visibility and boost your lead generation efforts?

How? Because press releases can open new avenues for search engine spiders and site visitors to find you.

Writing A Search-Engine-Friendly Release

Press releases have some unique characteristics that can contribute to an increase in search engine positioning for your site. They are similar in many ways to pages that use search engine copywriting techniques. For instance, they:

1. Have a narrow focus. 2. Include copy that deals with one specific topic. 3. Incorporaterepparttar 108121 use of keyphrases. 4. Use keyword-rich headlines.

Press releases, by nature, incorporate each ofrepparttar 108122 elements used with good search engine copywriting. That makes themrepparttar 108123 perfect addition to your site.

With very little effort, each of your press releases can be turned into optimized pages that draw in additional, qualified traffic. When you write your next press release, consider adding these two simple steps:

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