The Greatest Money-Making Secret in History

Written by Joe Vitale


If you want money, you only have to do one thing.

It'srepparttar one thing some ofrepparttar 106191 wealthiest people onrepparttar 106192 planet have done and are doing.

It'srepparttar 106193 one thing written about in various ancient cultures and still promoted today.

It'srepparttar 106194 one thing that will bring money to anyone who does it but atrepparttar 106195 same time most people will fear doing it.

What is that one thing?

John D. Rockefeller did it since he was a child. He became a billionaire.

Andrew Carnegie did it, too. He became a tycoon.

What isrepparttar 106196 greatest money-making secret in history?

What isrepparttar 106197 one thing that works for everyone?

Give money away.

That's right. Give it away.

Give it to people who help you stay in touch with your inner world.

Give it to people who inspire you, serve you, heal you, love you.

Give it to people without expecting them to return it, but give it knowing it will come back to you multiplied from some source.

In 1924 John D. Rockefeller wrote to his son and explained his practice of giving away money. He wrote, "...inrepparttar 106198 beginning of getting money, away back in my childhood, I began giving it away, and continued increasingrepparttar 106199 gifts asrepparttar 106200 income increased..."

Did you notice what he said? He gave away more money as he received more income. He gave away $550 million dollars in his lifetime.

P.T. Barnum gave money away, too. As I wrote in my book on him, "There's A Customer Born Every Minute," Barnum believed in what he called a "profitable philanthropy." He knew giving would lead to receiving. He, too, became one ofrepparttar 106201 world's richest men.

Andrew Carnegie gave enormously, too. While some might argue that these early tycoons hadrepparttar 106202 money to give, so it was easy for them, I would argue that they gotrepparttar 106203 money in part because they were willing to freely give. The giving led torepparttar 106204 receiving. The giving led to more wealth.

Today it's fashionable for businesses to give money to worthy causes. It makes them look good and of course it helps those who receive it. Anita Roddick's Body Shop stores, Ben Cohen and Jerry Greenfield's ice cream, and Yvon Chouinard's Patagonia, are living examples of how giving can be good for business.

But what I'm talking about here is individual giving. I'm talking about you giving money so you will receive more money.

If there's one thing I think people do wrong when they practice giving, is they give too little. They hold on to their money and let it trickle out when it comes to giving. And that's why they aren't receiving. You have to give, and give a lot, to be inrepparttar 106205 flow of life to receive.

Public Relations: Power Tool For The 21st Century

Written by Robert A. Kelly


I address this article to businesses, associations, non-profits and public entity managements seeking a direct connection betweenrepparttar money they’re planning to spend on public relations, andrepparttar 106190 achievement of their organizational objectives.

We can save a lot of time – you and I – if we can agree on one point: I believe that deep down – and I mean DEEP down – most chief executives understand that doing something aboutrepparttar 106191 behaviors of their most significant external audiences can rank in importance right up there with increased sales and earnings.

Whether they do anything about it or not is another question. But I believe many sense – as do legislators who know they cannot govern withoutrepparttar 106192 consent ofrepparttar 106193 governed – that managements cannot “govern” their enterprises withoutrepparttar 106194 support and understanding of their most important audiences. I refer to audiences such as members, supporters, customers, sponsors, prospects, regulators, employees, thoughtleaders, public interest groups, journalists, suppliers, strategic partners, educators, trade unions, community residents andrepparttar 106195 like.

If I’m right, there are some bright days ahead in this brand new century not only for public relations people but world commerce as well.

Fortunately for all concerned, that success will spring fromrepparttar 106196 fundamental premise of public relations: people act on their own perception ofrepparttar 106197 facts, and those perceptions lead to behaviors about which something can be done. When public relations creates, changes or reinforces that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affectrepparttar 106198 organization,repparttar 106199 public relations effort is a success.

What that should mean to a CEO seems obvious. “I guess that money I’m spending on public relations really could result inrepparttar 106200 kind of change in behaviors of my key stakeholders that leads directly torepparttar 106201 achievement of my organizational objectives.”

That conclusion will let us do what we do best – reach those key audience perceptions withrepparttar 106202 facts as we know them. Hopefully,repparttar 106203 messages we use will be clear and persuasive, and will create, change or reinforce perceptions as needed, then alter behaviors inrepparttar 106204 employer/client’s direction.

Whenrepparttar 106205 problem solving sequence is completed, that particular public relations mission is accomplished. However, we must constantly guard against simply emphasizing those communications tactics we fervently HOPE will reachrepparttar 106206 target audience. Instead, we must go further and actively track how well those tactics and persuasive messages are alteringrepparttar 106207 perception of that target audience. And then monitor to what degree audience behaviors have moved in our direction.

This matters in a very important way. Management really CAN establishrepparttar 106208 desired behavior change up front inrepparttar 106209 planning phase, then insist on getting that result before pronouncingrepparttar 106210 public relations effort a success.

What that means is that management’s comfort level with their public relations investment will increase when that investment producesrepparttar 106211 behavior modification they said they wanted atrepparttar 106212 beginning ofrepparttar 106213 program. Because they’ll KNOW they’re getting their money’s worth.

This is powerful stuff! A chief executive of an association, a business, a non-profit and even a public entity can work with his or her public relations counsel and agree inrepparttar 106214 planning phase what they must do to achieve a specified adjustment inrepparttar 106215 behaviors of a really important external audience.

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