The Great Sale(s) After the SaleWritten by Jorge Pinkus / http://www.123-sites.com
Some salespersons and network marketers make terrible mistake of thinking that sale ends with sale. They tend to think that, once client bought something —that they already “closed” prospect— their work is over. To new client, however, his/her signature on dotted line and her/his credit card order mean only beginning of sell/buy relationship. In this article we explore twelve practical ideas that you will want to apply right away to guarantee your customer’s satisfaction after sale. The service you give to your clients and customers does not begin some time after they already bought. On contrary, it should begin right at moment you shake their (virtual) hand, in signal of their acceptance of your proposed deal. Depending on how you act from that precise moment on, you’ll be assuring, or neglecting, future of that sale and of many more future ones. With those same clients and with their referrals. Let’s see and review some points that you may want to put into practice to be even more professional in your sales: Point 1. Don’t make mistake of keep on talking once you already made sale — If you do, you risk letting (already decided) prospect to involve you in some argument about sale. And this may remind her of some points or objections of minor importance. Normally, then, these will make her want to “think whole deal a little more over.” Point 2. Prepare your exit — Thank new client for his time and congratulate him for his decision and for buying from you. Point 3. Schedule at once next interview — Establish with client date and time of your next appointment, where you’ll bring him his documents or product he already bought. Inform him when and how he’s going to receive his products (if you don’t do actual delivery) and tell him that in that next interview you’ll answer any new questions he should have. Point 4. Keep client informed at all times — If you are going to be late (you personally, or delivery of your products, service, documents or bill), for any reason, make sure your customer is fully notified. And that she’s agreed to new date or time.
| | What Do Your Customers Really Want? Ask Your CompetitionWritten by Karon Thackston
What Do Your Customers Really Want? Ask Your Competition by Karon Thackston © 2004 http://www.marketingwords.comIt’s not always an easy task. Sometimes discovering what your customers really want is like pulling teeth. It is imperative for any business owner who hopes to develop new products/services or to write effective advertising copy to know what is important to his customers. But when direct questions don’t deliver results you need, what’s next step? Actually, your competition can often lend a hand in this area… and without even knowing it! Many marketing pieces such as brochures, sales letters, or Web sites include testimonials. I’ve found over years that this is an untapped source for “customer intelligence.” Look at this example from a Web-design site: "I’m truly speechless! I knew my site design was in need of revamping, but I never imagined how exceptional it could look. You have done an amazing job! The colors, graphics, layout… everything shows that you have a good understanding of my business and my target audience. You’ve made me look as professional as IBM! I often bring site up in my browser just to remind myself that this really IS my site. I am a loyal customer and would not hesitate to recommend you to anyone in need of professional Web design services." What do you think this customer wanted based on his comments? A few things he mentioned were: 1. colors 2. graphics 3. layout 4. his target audience 5. professional Here’s another one from a copywriting site: "I just wanted to thank you for everything. Thank you for bringing my vision to life in words. Thank you for "getting" me. And thanks for your patience."
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