The Great Ink Cartridge Conspiracy!Buying an inkjet printer these days is no big deal. A reliable printer can be acquired very easily through a store or online for as little as $50. Some suppliers are even giving away inkjet printers on promotions or as free incentives when buying other products. On
face of it, it seems like too good an opportunity to pass by - a worthwhile investment you might say.
But, much like a traditional camera that uses film, an inkjet printer is only 'cheap' before you start using it. The cost of keeping it in ink soon mounts up, especially when you're buying OEM (original equipment manufactured) inkjet cartridges as recommended by printer manufacturer. Before you know it you'll find that you've actually spent more on ink cartridges than you did on purchase of inkjet printer itself!
If you're in this position - and let's face it, most of us are - what follows could be quite a revelation!
Five things inkjet printer manufacturers DON'T want you to know…
1. Inkjet printer manufacturers make their money selling ink cartridges NOT inkjet printers
Selling recommended OEM ink cartridges is a very lucrative business for inkjet printer manufacturers. They know that once you've purchased printer you'll be coming back to them time and time again to buy ink that they recommend in user guide and any other literature that accompanies printer. Fair enough you might say, but given that price of manufacturing an OEM ink cartridge is only a few cents why are cartridges so expensive? The answer is that ink cartridges are in fact stuffed full of manufacturer profit. It is where they make their money, and is precisely why they are happy to give away an inkjet printer for nothing.
2. Inkjet cartridges supplied for 'free' with inkjet printers are rarely full
OEM ink cartridges supplied with printer are designed only to provide enough ink for a few pages to get you 'started'. From manufacturer's perspective this is a great selling technique, as free cartridges can often make difference between a retailer closing a sale or losing it…and once you've got printer manufacturer is going to make money out of you every time you order more OEM ink! Supplying ink cartridges that are not full shortens timeframe over which consumers start ordering OEM ink cartridges too. This brings manufacturer into profit on each customer much more quickly than had they supplied full cartridges for free with printer.
