The Google Phenomenon: Greatest Hits Collection

Written by Dean Phillips


As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise.

Hence, in this article, instead of criticizing, I will be saluting Google and several of its many accomplishments.

According torepparttar dictionary,repparttar 120064 definition of phenomenon is:

"A remarkable development or occurrence. A marvel. "

I think we would all agree that definition fits Google like a fine tailored suit.

In 1998, singer Janet Jackson wasrepparttar 120065 biggest star onrepparttar 120066 planet. On September 7, 1998, Google Inc. opened its door in Menlo Park, California. The door came with a remote control, as it was attached torepparttar 120067 garage of a friend who sublet space torepparttar 120068 new corporation's staff of three. The office offered several big advantages, including a washer and dryer and a hot tub. It also provided a parking space forrepparttar 120069 first employee hired byrepparttar 120070 new company: Craig Silverstein, now Google's director of technology.

Already Google.com, still in beta, was answering 10,000 search queries each day. The press began to take notice ofrepparttar 120071 upstart website withrepparttar 120072 relevant search results, and articles extolling Google appeared in USA TODAY and Le Monde. That December, PC Magazine named Google one of its Top 100 Web Sites and Search Engines for 1998. Google was moving up inrepparttar 120073 world.

The name "Google" is a play onrepparttar 120074 word "googol," which was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized inrepparttar 120075 book, "Mathematics andrepparttar 120076 Imagination" by Kasner and James Newman. It refers torepparttar 120077 number represented byrepparttar 120078 numeral 1 followed by 100 zeros. Google's use ofrepparttar 120079 term reflectsrepparttar 120080 company's mission to organizerepparttar 120081 immense, seemingly infinite amount of information available onrepparttar 120082 web.

Anyway,repparttar 120083 rest as they say is history, as Google continues to write its remarkable history with each amazing new achievement.

Let's detail a few of Google's more recent achievements:

Froogle

In December 2002, Google introduced a beta version of Froogle, a play onrepparttar 120084 word "frugal," a product search engine that enables users to search for millions of products acrossrepparttar 120085 web.

Own Your Niche by Building a Niche Community

Written by Steven Van Yoder


In 1997, David Steele was makingrepparttar transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community. David decided to launch his own virtual community as a weekly "Friday Night Social" singles gathering. After a one-month pilot program and some market research, he designed a community forrepparttar 120063 singles in his area, unlike any other setting available, that would meet their need to meet other singles in a safe, fun setting. The community also furthered David's mission to provide relationship education and position his firm prominently within his target market. Almost seven years later, his Friday Night Social continues to be a vibrant singles community that supportsrepparttar 120064 practices ofrepparttar 120065 four coaches who collaborated to make it happen. "It is a lot of fun, andrepparttar 120066 time and effort needed to make it happen is minimal," says David. "We feature a guest speaker each week, a local professional who is usually a good referral source. We've become well-known in our community and have a loyal following of singles who sometimes continue to attend with their partners when no longer single!" From Therapist to Singles Guru of Silicon Valley Slightly Famous entrepreneurs are learning that in today's world, given that most of us have an unmet need for community, one ofrepparttar 120067 greatest services you can offer your clients and prospects is simply to get them together. The goodwill, contacts and status David has developed as a leader of a niche community has boosted his business. It has minimizedrepparttar 120068 need to aggressively market his services by transforming into a guru and center of influence and trusted advisor to his target market. Why does this work? There is a basic human need for community. We survive and thrive in relationships. We are social beings and cannot be fully successful or happy alone. Ever since we lived in caves our social environment largely determines our fate. In today's world, given that most of us have an unmet need for community, one ofrepparttar 120069 greatest services we can offerrepparttar 120070 clients and prospects in our niche is simply to get them together. Think about it. A niche is a group of people that share common situations, needs, and goals. When these people get together, they immediately feel a common bond; they understand each other and can easily provide mutual support. Targeting The Right Niche withrepparttar 120071 Message Like David, you too can establish yourself as a trustworthy resource whose reputation and work is beyond scrutiny. The secret to success is targeting a group of people with specific interests. And that group of people can be your target market! Examples of groups that would be attracted to, and benefit from, participating in a niche community include: Fortune 500 CEO's Real Estate Investors Singles Over 50 Tai Chi Practitioners Small Business Owners Unemployed/Laid Off Tech Workers Ph.D. Candidates Working On Their Dissertation Stay-At-Home Dads Women in Transition New Moms

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