The Google Algorithm Revealed

Written by Darren Yates

How many years did you register your domain name for?

If it's only one then that's a point against you in Googles eyes.


Becauserepparttar majority of Spam websites only register a domain name for one year. A domain registered for a longer period implies thatrepparttar 141453 owner is more likely to be legitimate and serious about their web site.

This is just one ofrepparttar 141454 unusual factors now considered by Google when indexing and ranking a website. Factors you could never even have guessed at in some cases.

How do I know this?

Google have recently filed United States Patent Application 20050071741 on March 31, 2005.

In which many ofrepparttar 141455 search giants secret ranking criteria is revealed and it makes very interesting reading. You have got to read this if you're serious about ranking well in Google. The days of Spaming Google are drawing to a close. With this patent they reveal just how hard they're coming down on Spam sites. You Do Not want to get caught out.

Below you will findrepparttar 141456 hard facts, I recommend you bookmark this page now. You will need to reference it each time you optimize a new site.

First of all Links. It's common knowledge that Google relies heavily on inbound relevant links to rank a site. Now they explain exactly how it works. :)

This is a major factor so I'll take a few paragraphs to explain what is going on.

As well asrepparttar 141457 number, quality and anchor text factors of a link. Google seems to also consider historical factors. Googles 'sandbox' or aging delay begins countdownrepparttar 141458 minute links to a new site are discovered.

Google recordrepparttar 141459 discovery of a link and link changes over time. The speed at which a site gains links andrepparttar 141460 link life span.

With this in mind fast link acquisition may be a strong indicator of potential search engine Spam.

Gone arerepparttar 141461 days of pages and pages full of link farms. You must grow your links slowly to stay belowrepparttar 141462 radar and be careful who you exchange links with. That means no more buying hundreds of links at once or other underhand tactics.

PR is now very valuable.

Your link anchor text should vary but remain consistent with your site content. No more using your main keywords on every link exchange you gain. That's 'anchor Spam'. Instead vary them around your top five to ten keywords.

Link exchanges are still very important but you must work and utilize them ethically. If you don't and you get caughtrepparttar 141463 recovery from a ban can be months in coming and your host and IP may also be recorded.

Softly softly seems to berepparttar 141464 message. The fact is fewer but better quality links will benefit you more anyway and likely to be more long-term which is good to.

Site click through rates (CTR) may now be monitored through cache, temporary files, bookmarks and favorites. Viarepparttar 141465 Google toolbar or desktop tools. Many have suspected for some time that sites are reward for good CTR with a raise in ranking. Similar to how Adwords works.

CTR is monitored to see if fresh or stale content is preferred for a search result.

CTR is monitored for increases or decreases relating to trends or seasons.

Web page rankings are recorded and monitored for changes.

The traffic to a web page is recorded and monitored over time.

Sites can be ranked seasonally. A ski site may rank higher inrepparttar 141466 winter than inrepparttar 141467 summer. Google can monitor and rank pages by recording CTR changes by season.

Bookmarks and favorites could be monitored for changes, deletions or additions.

User behavior in general could be monitored.

As Google is capable of tracking traffic to your site you should closely monitorrepparttar 141468 small amount of copy returned in search results. Ideally you want to integrate a call to action in there to increase CTR.

Clicks away from your site back torepparttar 141469 search results are also monitored. Make your site as sticky as possible to keep visitors there longer. As mentioned above it may also help if you could get your visitors to bookmark you.

Top Ten listing......hmmmmmmm?

Written by Meredith Gossland

This is my question...

I spend a fortune on SEO and now I am #1. If there are 976,840 businesses like mine onrepparttar internet, why is that I am # 1?

Am Irepparttar 141255 only one who cares about being #1? Are 970,000 other business owners stupid? Are they all so poor they can't afford to bid? Am I really #1? Why is it thatrepparttar 141256 next 3 listings just below mine are notrepparttar 141257 sites of my competitors but listing for directories? Is it really possible that I amrepparttar 141258 only one who understands search engine optimization? Or............

Mayberepparttar 141259 the other sites have allrepparttar 141260 business they need, maybe people are finding their sites by specifically typing in their web address because someone told them to check it out. Maybe their web address is bookmarked on their clients computers. Maybe just maybe, their business came first andrepparttar 141261 website followed. Which came firstrepparttar 141262 chicken orrepparttar 141263 egg? The business orrepparttar 141264 web site?

The search engines are charging me for everyone who peeks in my store window whether they purchase or not. I focus my advertising budget on getting internet traffic but in fact most of that traffic does not translate into business. In addition,repparttar 141265 clients I get fromrepparttar 141266 internet show no loyalty at all. Here today.. gone tomorrow.

What isrepparttar 141267 point of becoming # 1? Volume of hits or volume of sales?

It is crucial that those starting internet businesses understand marketing, not just SEO.

I use about 75 different websites on a regular basis, but I have visited about 275,000. Ofrepparttar 141268 75 that I use on a regular basis most are businesses that I used prior to finding their internet address phone company, gas company, bank, stores that I shop at on a regular basis, etc. Many ofrepparttar 141269 other sites I have bookmarked, I use for their free services but have never purchased anything from them. This includes games, internet tools etc. Then there are about 10 sites that I actually found as a result of a search engine and actually purchase from them on a regular basis. 10 sites out of 275,000 + sites that I have seen.

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