I often see a company that has a website that looks great from a design perspective, yet from a marketing and sales perspective site is not working. Many people are under mistaken belief that if a potential customer or client visits their site they will be so impressed they will automatically return time and again. Fact is, this is not what happens in real world of Internet. Chances are within minutes most visitors have forgotten sites they looked at unless there was something that encouraged them to remember.

People remember based on value you create and a problem being solved. They also remember by you keeping your name and company fresh in their mind.

One way to do this is to offer visitors opportunity to opt in to your mailing list. If people have taken time to visit your site, you need to encourage them to leave their contact information. You do this by offering them something that is incredibly valuable that they sign up for.

It’s incredible how many companies, large and small, miss opportunity to encourage visitors to sign up for something. It is in signing up you will build a mailing list that is worth more than its weight in gold.

Most people are so overloaded with information that if you don’t immediately solve a problem for them they are not going to be interested in signing up for anything. Additionally, once they sign up if your information does not continue to solve their problem they will want off your list.

In today’s world of Internet marketing, your job is to look for ways to continually offer value while increasing your distribution list.

Services provided by wholesalers involve both manufacturers and retailers. Producers, once product is manufactured, begin incurring storage costs as well as logistical issues involved with keeping product onsite. Wholesalers usually pay transportation costs, as well as reducing costs involved with producer storage by removing manufactured product to a warehouser's own utilities, providing financial benefits as well. These costs incurred by a warehouser can be spread among many more products than a retailer or producer, thereby reducing per-item cost to a retailer. A warehouser also takes burden off producer for possible detrimental stockpiling of goods, as warehouser often has agreements to purchase certain quantities in exchange for reduced product costs, reassuring manufacturer that there will be a market for certain production levels and allowing manufacture at most efficient levels possible.

There are three different general classifications of wholesalers, defined by criteria such as whether wholesaler is independently owned or owned by a producer, whether wholesaler takes title to products they handle, or lastly by range of services, most relevant of which known as Merchant Wholesale will be primary topic in this article.

"Merchant wholesalers take title [ownership] to product they deal in, assume risk and buy and resell products to other wholesalers, to retailers, or to other business customers" (Ferrell & Pride, 2003). This is further broken down into Full-service wholesalers and Limited-service wholesalers.

Full-service wholesalers include General-merchandise, Limited-line and Specialty-line classifications. General-merchandise wholesalers carry a wide variety of products, but do not specialize within product lines.