Distribute
Wealth with Business Cards By Lisa Maliga © 2004For only pennies per card, you have in your hands one of most powerful and versatile tools to promote your business.
Color Your Business Card The first thing most people notice about your business card will be color – or lack of it. Is it a ho-hum, unexciting card that looks like thousands of others? Regardless of whether you have your card professionally designed, or you create it on your home or business computer and printer, color makes your card stand out. You can purchase prescored or perforated sheets of heavy paper or cardstock in a variety of colors and/or designs and patterns. Many word processing programs have a business card template, as will graphic design programs, and you can customize your business card in a matter of minutes. However, some occupations aren’t known for garish color schemes, such as a funeral director who would probably go for a somber color. Conversely, those involved in field of childcare might opt for neons and vivid hues. Go with what works for your company’s image.
Homemade or Professional If cost is an issue, then you need to consider your designing skills. Sometimes a plain white or beige card with a simple font will be all you need. Other times, you might want a heavy matte cardstock with a four-color photo on your cards. When inquiring about prices from your local printer, make several calls. Also, if you’re concerned about quality of your business cards, it would be to your advantage to visit printer and ask to see samples of their work.
While there are many online-based companies who do excellent jobs, you are again advised to contact them and discuss your needs about size of font, color, type of cardstock, cost of finished product, money back guarantees, and if they will snail mail sample[s] to you. Ask for their opinion, as they are experts. They should be happy to consult with you. A reliable printer is just that – someone who is proud of quality of his or her work and will be able to prove it to you be it on or off-line.
Magnetized Business Cards Make your card a part of any metal surface with a magnetic business card. Magnets aren’t just for refrigerators, as many offices have cabinets, credenzas and filing cabinets with surfaces just asking for magnets!
Your Winning Business Card This method will expose your business and you might also win a prize! Many restaurants and retail establishments have free drawings if you include your business card in their ballot boxes. Your card might translate into sales if you have products they want.
Creative Business Card Distribution This is a cost-effective way to drive sales to your door or traffic to your web site. In your local bookstore you will find dozens of appropriate categories pertaining to your market. For example, if your business involves lawn and garden care, insert your business cards into books pertaining to gardening, plants, flowers, botany, home repair, and other categories loosely or closely related to your business. That person who finds your card and is thinking of doing a project him or herself might decide to let you have business! Or they may know of someone who would be interested in utilizing your company’s services. Not every business card you distribute will have results, maybe you only provide a free bookmark, but it’s a free promotion method.
