The Fundamentals of Inbound Links

Written by Justine Curtis, Enable UK

Link development is one ofrepparttar most overlooked components of a successful search engine optimisation campaign. Web site owners can put allrepparttar 147533 key phrases they wish on a page, develop killer content and a search-engine friendly navigation scheme, but without a well-planned link-development campaign, crawler based search engine visibility is difficult to achieve and high listings are virtually impossible. This month we will be coveringrepparttar 147534 importance of inbound links, how to get them and what they mean for your web site.

We have all heard that adding quality content to your web site will giverepparttar 147535 search engines a good idea of how to index your web site, it’s a topic we covered in “Content, Content, Content” back in November 2004. Butrepparttar 147536 secret to luringrepparttar 147537 search engines to your web site, and in part to improving your position within those listings is your inbound links.

So what are inbound links? Inbound links are simplyrepparttar 147538 links from an external web site to your web site. You will also hearrepparttar 147539 phrase “link popularity” which is simply a search engines measure ofrepparttar 147540 number and quality of links pointing to a single URL. We will cover “quality” later in this article but a site's home page usually hasrepparttar 147541 highest number of inbound links, or highest link popularity, because site owners tend to link to home pages rather than any other content page.

What makes a quality link? Achieving good rankings using links used to be simple; today things have become more complex, with search engines using very complicated algorithms to measurerepparttar 147542 quality ofrepparttar 147543 links that involves: ·Number of links to your site? ·What is written in those links? ·What key phrases are used in those links? ·What isrepparttar 147544 quality ofrepparttar 147545 site that is linking to yours? ·How many other links does that site have? A link from a web site thatrepparttar 147546 search engine recognises as a leader in your industry carries a lot of clout and means that your web site is important. Two links from industry leaders means your site is even more important. But 100 links from random web sites, from industries you are not even related with, means almost nothing. Thus, getting links is onlyrepparttar 147547 start;repparttar 147548 important thing is getting good links from quality (high ranking and relevant) web sites.

How Do We Get Links? It all starts with content – yes we’re back to that again. No one will link to you unless you offer quality information about a particular subject. If you are an estate agent, why not offer information aboutrepparttar 147549 area you are selling in. People will be interested in local schools, clubs and associations, crime rates, etc. Once you have completed your information; find web sites whose visitors would benefit from your site's content; solicit links from nearby leisure facilities, local towns, builders, gardeners, removal companies, etc.

How Do You Solicit Links? To solicit links takes a lot of work. First you need to find web sites that are appropriate to your audience and also bear in mind that often, web site owners will requirerepparttar 147550 link to be reciprocal; i.e.; they want one back from you. As a general rule, if you think your target market may visit a web site, you would benefit from a link from it. Type your search phrases into a search engine like and see what sites are listed inrepparttar 147551 first page of results and if appropriate, ask them for a link. Also check which sites are linking to these well-listed web sites and ask those sites for a link. For a list of inbound links to a third parties web site type in "" in Google.

Send out personalised emails torepparttar 147552 web sites you have identified giving some evidence that you have actually visitedrepparttar 147553 web site. Don't waste time on approaching web sites that haven't been updated in years, many web sites are perfect but if they are rarely updated, your link wont be added. Be friendly and polite in your approach, and point outrepparttar 147554 benefits of linking to your web site. If you are lucky, around one third of your emails will get a response. It can be frustrating and discouraging when you get little response or a whole string of no’s, but it’s important to keep going.

It is also important to follow up. Until you get a definite no, keep in contact and keep it personal. The trick is to letrepparttar 147555 recipient of your emails think that they arerepparttar 147556 only web site that you are approaching for a link so make sure you keep track of who you have contacted and what you have written or said. If your linking prospects think that you are sending out mass emails, or that you are usingrepparttar 147557 exact same approach with other sites, you will probably lose their respect - and any chance of a link.

Directories and Links Do not forget to submit torepparttar 147558 directories, relevant business directories and local listings. Getting listed in some ofrepparttar 147559 larger directories such asrepparttar 147560 Open Directory Project counts for a lot inrepparttar 147561 major crawler based search engines. Take your time and chooserepparttar 147562 right category to submit to. Also, make sure you readrepparttar 147563 advice about how to writerepparttar 147564 descriptions and titles and write them inrepparttar 147565 way they ask, bear in mind that human beings edit these directories! Also consider submitting to Yahoo and, both charge annual subscription fees but both would provide high quality links. Ifrepparttar 147566 links turn out not to be cost effective, simply don’t renew your subscription.

Unleash A Thundering, Non-Stop Traffic Stampede To Your Site -- Practically Overnight!

Written by Paul Kelly

Are you FRUSTRATED byrepparttar lack of qualified traffic visiting your site? Are you FED UP of paying these so called SEO Experts who charge you an arm and a leg to make an "optimized" site for you? Are you FRUSTRATED that you don't have multiple income sources?

Most webmasters have one primary goal, increasing targeted traffic to their sites inrepparttar 146639 hope that this traffic converts into sales.

A lot of frustrated marketers resort to cheap gimmicky software, that generate cookie cutter style web pages that are often considered SPAMMY.

Well, I say...Dump that Cheapy software, Fire Your SEO Guy and Tell your Content Writer to take a Hike.

There is a new kid onrepparttar 146640 Block and his name is Traffic TurboCharger. This masterpiece of equipment DOESN'T BREAK ANY (search engine) RULES like allrepparttar 146641 other wannabee software seen onrepparttar 146642 net.

This State ofrepparttar 146643 Art Software instantly builds you a content rich website in a matter of minutes while you watch TV.

It follows a few simple steps:

Step One: Selectrepparttar 146644 keywords on which you want your site to be based, or letrepparttar 146645 tool generate keywords based on actual phrases that search engine users have search for

Step Two: Enter your affiliate ID's forrepparttar 146646 programs that you want to earn money from on your site andrepparttar 146647 URLs forrepparttar 146648 RSS feeds related to your keywords

Step Three: Enter your website information, URL, title and description

Step Four: Enterrepparttar 146649 information for your Hover Ads and subscriber co-generation code and Google Adsense ID

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