The Free Lunch (And Other Myths)

Written by Elena Fawkner

I have a page at my website that contains a list of home business ideas (and links to detailed articles about some of them). On that page, I invite visitors who have an idea that isn't listed on that page to submit it to me for inclusion. Nine times out of ten,repparttar "ideas" that are submitted are nothing more than ads for various online business opportunities and not true business "ideas" at all.

This evening I received one such email. No greeting, no thank you, just a terse one liner "to be added to your ideas page" and an URL. I responded that this was not an "idea" (which, hadrepparttar 117805 person bothered to spend any time at all atrepparttar 117806 page in question, she would have realized) but an ad for her business opportunity, and that if she wanted her ad on my site, she could damn well pay for it like anyone else (I was a little more diplomatic than that but you getrepparttar 117807 gist).

Hot onrepparttar 117808 heels of this type of approach isrepparttar 117809 owner of an affiliate program for a product which would be of marginal interest (if that) to a tiny number of my ezine subscribers, offering me a fabulous "joint venture" opportunity whereby all I have to do is send a solo mailing to my list (worth $260) in exchange for making maybe $12 on each of three sales. Whoopee. Invariably, these people knowrepparttar 117810 demographic of my database intimately since, according to them, all my readers have been searching high and low for just such a solution to all their problems and *I* can berepparttar 117811 one to give it to them!

Please. Contrary to what these people obviously think, I did NOT just fall offrepparttar 117812 back of a turnip truck so, to whom it may concern, go grow your own list or pay to advertise to mine. Those are your choices. This is a business, not a charity forrepparttar 117813 bone idle.

These are by no means isolated examples.

Those of you running an online business probably have a list of examples like these as long as your arm. Why do people not understand that you get what you pay for in this world? I'll tell you why. The proliferation of "secret" sites that promise to reveal to you, for only a "$60 lifetime membership!" all repparttar 117814 "tips and tricks" you need to know to market your online business onrepparttar 117815 'net "without spending a dime!" and allrepparttar 117816 "insider secrets" marketing courses promisingrepparttar 117817 same thing.

If you're laboring underrepparttar 117818 impression that it's possible to market your business without spending money, here's some not-so-secret tips:

1. There ARE places to advertise your business for free, sort of. They don't come with no strings attached though. For example, although you can submit your site for free to repparttar 117819 classifieds sites and FFA pages that are absolutely everywhere, be prepared for a deluge of email in response. And I'm not talking about requests for more information! Typically, people visit these sites to get your email address so they can send THEIR business opportunity to YOU.

2. Some ofrepparttar 117820 search engines are still free. Many have moved to a paid submission model though and, even if they do still offer a free submission service, those listings are not a priority and tend to be added torepparttar 117821 index whenrepparttar 117822 engines get around to it. Better to spend a few bucks for a submission and get listed beforerepparttar 117823 next summer Olympics.

3. You can write articles and submit them to newsletter publishers and relevant websites. That's actually a good way to get your message across so long asrepparttar 117824 article has real meat to it and doesn't mention your opportunity or product (leave that forrepparttar 117825 resource box). Although it needn't cost you money, it does cost you time and effort and you may well get a better return by simply paying $65 for an ezine ad.

4. You can start your own newsletter and develop your own opt-in subscriber list. Unless you're prepared to pay for subscribers (around 15 cents per subscriber is about repparttar 117826 average) it's going to take a LONG time to grow your list to a decent size. Contrary to what some people will tell you, you will not grow a 'sticky' subscriber base of 5,000 within a month. Oh, you can grow a list of that size alright using some ofrepparttar 117827 various approaches being offered but it won't be a targeted list and it won't be a sticky list (i.e., subscribers won't stick around). With these programs you'll also find that a lot of subscribers are in it to generate their own subscribers and really aren't interested in subscribing to your newsletter. They do so only because it's a condition of being inrepparttar 117828 program. Often these people will use free email addresses that they never check, let alone actually readrepparttar 117829 contents of.

Why I Was Successful in 2001 and Why You Could Be Too

Written by Glen Palo

It isrepparttar end of another year and I am thankful forrepparttar 117804 many blessings. This last year wasrepparttar 117805 best year ever business-wise. How many can say that? I am not inrepparttar 117806 same league as people like Robert Blackman, Terry Dean, Cory Rudl among others. At least not yet. How about you?

Byrepparttar 117807 sheer volume of email I received duringrepparttar 117808 year, I know there are many frustrated people trying to make a few bucks inrepparttar 117809 hottest, latest affiliate, network marketing, home business idea launched duringrepparttar 117810 year. I've read aboutrepparttar 117811 frustration on home biz forums and inrepparttar 117812 group clubs. I even started recognizingrepparttar 117813 same names of people promotingrepparttar 117814 newest programs. I've been tempted several times to write and ask how they are doing and what's happened withrepparttar 117815 programs they've joined.

Before looking forward to next year, it's important to look back and analyze what worked for me and what didn't. One of my favorites quotes is by Albert Einstein who said, "The definition of insanity is doingrepparttar 117816 same thing over and over expectingrepparttar 117817 results to change."

One ofrepparttar 117818 things that most sticks out in my mind that contributed to my successful year is learning new skills. I believe learning is never done so one of my goals last year was to read books by successful people. Two books that hadrepparttar 117819 biggest impression on me were Robert Kiyosaki's "Rich Dad, Poor Dad" and Richard Brooke's "Mach II With Your Hair on Fire."

I also learned new skills by subscribing to and reading several good newsletters.

Phil Wiley's All My Secrets - Cynted Chronicle - Boogie Jack's Almost A Newsletter - Jim Rohn's Weekly Ezine - Big Al's Recruiting Newsletter - GROKDotCom - Slight Edge Newsletter - Dirtsmart Netrepreneur - Achieve USA Home Business Journal -

I attribute my successful year torepparttar 117820 ability to track my advertising campaigns to findrepparttar 117821 ones that worked. Having a limited advertising budget, it was critical to getrepparttar 117822 "most bang for my buck" when it came to advertising. To that end, one ofrepparttar 117823 most useful suite of web promotion tools is ROIbot ( Because ofrepparttar 117824 quality ofrepparttar 117825 program,repparttar 117826 ROIbot reseller program also contributed to my profitability.

Running ads in newsletters was my most successful form of advertising. However, not all newsletters are created equal. My most effective ads were run in newsletters that focused on home businesses. I wasrepparttar 117827 least successful running ads in newsletters that were primarily ad sheets or those that run separate classified ad issues.

Cont'd on page 2 ==> © 2005
Terms of Use