Articles will generate substantial traffic to those who write well. Even better, a considerable amount of traffic will convert to sales.

The Internet is a rocky super highway. Thousands upon thousands of people have had their dreams shattered by realities of marketing online.

Less than 5% of all online businesses will survive, so it is important to try to do things that 95% do not do. I will tell you one thing now --- more than 95% of all online marketers do not even attempt to use articles for promotion of their businesses.

I have written a number of articles telling people about promotional power of free-reprint articles. In fact, I have built my business on free-reprint articles, by helping others tap into promotional powerhouse for themselves.

I have often said that one should investigate writing their own articles. I have even said that ideas of inspiration can be found in reading works of others.

I wish to re-emphasize my original direction to find inspiration by reading words of others. I said that reading around should only be used for inspiration. One will discover that as they read someone else's point of view, they will suddenly see an idea for an article on what may be a similar, but very different tact.

One should NEVER take words of original author and make them their own!!! Nearly every article you read will contain a copyright notice. The copyright notice is legally binding, supported by federal law.

If you are writing your own articles but borrowing a few sentences from someone else, YOU ARE STEALING! Copyright violation is a criminal offense that can find you in court and defending your bank account!

Words that I write and put into a free-reprint article do carry clearly stated "terms of reprint". Let us review those real quick:

This is a Free-Reprint article. The only requirements for publishing this article are:

· You must leave resource box unedited. · Minor editing to article is permitted. · You may not use this article in UCE (Unsolicited Commercial Email). · Email distribution of this article must be opt-in email only. · You must forward a copy of ezine or newsletter that contains article inside to author at: mailto:bplatt@windstormcomputing.com · If you post this article on a website, you must set links up as hyperlinks, and you must send us a copy of URL where article is posted.

Where in these "terms of reprint" do I give permission to borrow a few sentences or paragraphs from one of my articles to form basis of your article with your name in resource box?

I have read these "terms of reprint" again, and I still do not see permission to use my words in this way! What am I missing here?

Copyright © 2002 by Robert D. Boduch

Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects into your copy, than your marketing effort is a total waste of energy and resources.

Nothing is more important to getting your message noticed than your headlines. If you’re not allocating a sizable percentage of your time and creative effort to headline used on each page of your website, you could be losing out on a large chunk of business.

Top copywriters understand this concept well. They know how essential it is to capture attention by literally stopping pre-occupied prospects in their tracks.

Following are five good reasons why your site headlines deserve greater emphasis and attention.

1) Headlines Are Natural Attention Getters. Most online prospects quickly skim web copy looking for a reason to stay or a reason to go. No one reads body copy of a page without first being pulled in by a strong lead, delivered by a compelling headline or sub-heading.

Headlines are first things your visitors see. They jump right out visually and command attention by being set distinctly above rest of text. Often typeface, size, and style used for headlines contrasts with that used in body copy. This proven approach naturally attracts eyeballs, virtually forcing interested prospects to grasp key message and to read on due to its magnetic appeal.

According to advertising legend David Ogilvy, 5 times more people read headlines than body copy. Although Ogilvy was talking about print advertising in general, observation is certainly applicable to websites as well.

With 5 times readership, headlines have power and capability to make any message much more successful.

2) Site Headlines Serve As Valuable Guides To Busy People. Headlines reveal key details. They tip off readers as to what follows. A strong headline provides clear signals to help readers decide whether they should stick around for full message, or dash off to something else – something better suited to their own special needs and interests.