The Four Best Ways to Market Your Affiliate Program

Written by Declan Dunn


If you look aroundrepparttar Internet, you would thinkrepparttar 102601 only way to promote an affiliate program is via banner ads. Everyone creates banner ads and invites people to place these at their site.

Yet for many affiliate programs,repparttar 102602 banner ad is simply a poor form of advertising. It encourages a limited response, is stuck onrepparttar 102603 top or bottom ofrepparttar 102604 screen, and does little if anything forrepparttar 102605 affiliate, or your network.

If you are going to use banner ads, be sure to drive them to one product page, or even better, to a sign up form where you can email them. These arerepparttar 102606 best methods to put banner ads into action.

Okay, so what works better than banner ads for affiliate network? Here are some ideas:

Email/ezine promotions to a qualified list:

One ofrepparttar 102607 funniest, common realizations at a recent conference was that customers do not buy untilrepparttar 102608 third or fourth visit to a Web Site. Direct response marketing has been built on this fact for years, following up initial contacts with repeated messages inviting people to visit. Email isrepparttar 102609 best means to conduct this and to keep up with repparttar 102610 volumes of email that come with a new affiliate program.

Yetrepparttar 102611 real power of email comes inrepparttar 102612 endorsed mailing.

When an ezine or list has been developed, with a trust betweenrepparttar 102613 writer andrepparttar 102614 audience,repparttar 102615 endorsement is gold. It moves people from being strangers to being introduced to you personally. The unfamiliar is replaced by a recommendation from someone they trust. Response rates to email offerings are much greater; a recent article about repparttar 102616 December Internet retail push claimed a 300% increase in sales via email than via other methods. This isrepparttar 102617 hottest, unknown affiliate promotion available.

Text Links/Endorsement With Banner:

PC World does an excellent job of increasingrepparttar 102618 response to their affiliate programs. PC World has an audience who buys online; over 90% of their audience have bought online. They are extremely selective with who they make their affiliate partners, for a good reason; they are good at selling advertising space, so little of this space is dead.

When they do use affiliate networks, they favor a small banner ad that can sit in a side bar ofrepparttar 102619 page, or at least not dominaterepparttar 102620 page. Torepparttar 102621 right ofrepparttar 102622 small banner "button" is text that describesrepparttar 102623 benefits behind clicking on that banner ad. The text is a link,repparttar 102624 banner is a link, and by combiningrepparttar 102625 visual with a short text description, they are able to group affiliate programs on a single Web Page. It is an extremely effective method of offering more than one product on a page, without overwhelmingrepparttar 102626 visitor. Once again, words dorepparttar 102627 explaining that pictures canít, and a picture tells a thousand words. Together, they are a potent affiliate advertising tool.

Start Your Own Affiliate Progra

Written by Holly Janion


If you have a web site selling products or services, why not start your very own affiliate program. It's not that difficult or expensive and repparttar benefits are huge. Userepparttar 102600 money you save from promoting your site yourself to pay your affiliates!

What is an Affiliate Program? An affiliate program is way of allowing others to sell or promote your products and services for commission.

Benefits

1. Because your banners and links are placed on other sites this makes you more visible with not much effort. 2. You have other people marketing your product and services, it's not all down to you. 3. Your sales will increase dramatically. 4. You will certainly appear "bigger" than what you are and your credibility will be higher.

Gone arerepparttar 102601 days when onlyrepparttar 102602 "big" sites could set up and run affiliate programs. Today its easy and there are a couple of ways of doing this. You could get someone to installrepparttar 102603 required scripts on your own server and run it yourself. This isrepparttar 102604 way I like to do it as you have full control but in order to do this you need to be able to accept credit cards on-line via your own merchant account.

It's not that expensive or complicated, sometimes it's a matter of who you know. My hosting company actually provided and installedrepparttar 102605 script on my latest site absolutely free and offer an excellent service. Take a look at http://www.rambit.com to find out more about this option. You need to decide what your objectives of your affiliate program are before you decide which route to go down. You can either have your whole site replicated or you can have a script installed that will simply track your affiliate sales. You will need to look at various options depending on what you hope to achieve.

Ask yourselfrepparttar 102606 following questions before you begin.

1. Do you want to replicate your entire site giving each affiliate their very own www.yoursite.com? 2. Do you simply want to track sales giving each affiliate their own unique ID? 3. Do you want to pay affiliates for actual sales, clicks or leads only? 4. Do you sell products, services or electronic products? Do you want your affiliates to market all your services and products or only some? 5. Do you want to pay onlyrepparttar 102607 actual affiliate who makesrepparttar 102608 sale or do you want to build a two-tier program, compensatingrepparttar 102609 affiliate for sales his referrals make too. 6. Do you want international affiliates or affiliates from your own country only? 7. Do you want to pay a percentage of sales or a flat rate?

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