If you look around Internet, you would think only way to promote an affiliate program is via banner ads. Everyone creates banner ads and invites people to place these at their site.
Yet for many affiliate programs, banner ad is simply a poor form of advertising. It encourages a limited response, is stuck on top or bottom of screen, and does little if anything for affiliate, or your network.
If you are going to use banner ads, be sure to drive them to one product page, or even better, to a sign up form where you can email them. These are best methods to put banner ads into action.
Okay, so what works better than banner ads for affiliate network? Here are some ideas:
Email/ezine promotions to a qualified list:
One of funniest, common realizations at a recent conference was that customers do not buy until third or fourth visit to a Web Site. Direct response marketing has been built on this fact for years, following up initial contacts with repeated messages inviting people to visit. Email is best means to conduct this and to keep up with volumes of email that come with a new affiliate program.
Yet real power of email comes in endorsed mailing.
When an ezine or list has been developed, with a trust between writer and audience, endorsement is gold. It moves people from being strangers to being introduced to you personally. The unfamiliar is replaced by a recommendation from someone they trust. Response rates to email offerings are much greater; a recent article about December Internet retail push claimed a 300% increase in sales via email than via other methods. This is hottest, unknown affiliate promotion available.
Text Links/Endorsement With Banner:
PC World does an excellent job of increasing response to their affiliate programs. PC World has an audience who buys online; over 90% of their audience have bought online. They are extremely selective with who they make their affiliate partners, for a good reason; they are good at selling advertising space, so little of this space is dead.
When they do use affiliate networks, they favor a small banner ad that can sit in a side bar of page, or at least not dominate page. To right of small banner "button" is text that describes benefits behind clicking on that banner ad. The text is a link, banner is a link, and by combining visual with a short text description, they are able to group affiliate programs on a single Web Page. It is an extremely effective method of offering more than one product on a page, without overwhelming visitor. Once again, words do explaining that pictures canít, and a picture tells a thousand words. Together, they are a potent affiliate advertising tool.