The Five Ways You Should Be Using Keywords

Written by George Peirson

We have all read lots of articles on how to gather keywords, how to compile a huge keyword list, how to make these keywords relevant to our web site. But exactly what do we do with all these keywords once we have them?

Knowing where and how you can use your keywords will greatly improverepparttar efficiency of your search engine optimization.

There are 5 places in a web page where you can use keywords:

The Title Tag The Keyword Meta Tag The Description Meta Tag Alt Tags for images Body copy onrepparttar 150013 page

Of theserepparttar 150014 page Body Copy,repparttar 150015 readable text onrepparttar 150016 page, isrepparttar 150017 single most important place for your keywords. More about this later.

Letís first take a look atrepparttar 150018 Title Tag. This is one ofrepparttar 150019 tags inrepparttar 150020 head section ofrepparttar 150021 html code of your web page and listsrepparttar 150022 title that is displayed inrepparttar 150023 web browser. For instance, Internet Explorer displays this tag inrepparttar 150024 top bar ofrepparttar 150025 browser window. But there are other uses forrepparttar 150026 Title Tag as well. Most search engines will index this tag for information about your site and many search engines will use this tag asrepparttar 150027 title of your listing.

In general you can use from 60 to 115 characters in a Title Tag. The Tag can includerepparttar 150028 company name, especially if it is a well known company, and should include your most important keywords. Consider this a short description of your web page. One more thing,repparttar 150029 Title Tag is also used asrepparttar 150030 link whenrepparttar 150031 URL is saved into a web browser favorites list.

The Keyword Meta Tag used to berepparttar 150032 main way search engines indexed your page. Now-a-days many search engines will simply ignore this tag, but that may not always stayrepparttar 150033 case. Some search engines still take s look at this tag to help categorize your site. There is no reason not to have this tag on your page, just in case. You are not penalized for including a Keyword Meta Tag.

The keywords should be separated by a comma. Put more specific keywords first then putrepparttar 150034 less important and general keywords later on. Search engines no longer pay attention torepparttar 150035 case of a keyword, sorepparttar 150036 keywords can all be lower case. I have seen recommendations of 25 keywords or 1000 characters inrepparttar 150037 list. In general Keyword pairs or triplets are better than single keywords. I try to have one or two lines of keywords if I use this tag.

The Description Meta Tag is slowly joiningrepparttar 150038 Keywords Meta Tag onrepparttar 150039 lack of support list. But right now it is still a valuable place to use your keywords. Many search engines will look atrepparttar 150040 description Meta tag for keywords to compare against your body copy. Yahoo goes one step further and will use your description tag asrepparttar 150041 description of your site in their listings.

SEO One-way Web Links: 5 Strategies

Written by Joel Walsh

With so much talk about search engines putting a damper on direct reciprocal links,repparttar hunt forrepparttar 149904 elusive one-way inbound link is on.

As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. Inrepparttar 149905 end, I've only seen five strategies that really work consistently for getting hundreds of links.

Less Effective One-Way Link Strategies

Yet there's perennial interest in alternative linking strategies. They range from bad to OK, but none offer as much potential asrepparttar 149906 five major ways of getting links.

* Link farms never seem to die. The latest variations try to pass themselves off as viral marketing, but are really a sort of endless pyramid scheme: you link to me, so I link to someone else, who links to someone else, and on and on downrepparttar 149907 line. Link farms can get you delisted from search engine indexes, so don't even try them.

* Affiliates can provide you with one-way inbound links if you use affiliate software that links directly to your site rather than through a redirect. But many, many affiliates are now placing all their affiliate links in redirects of their own invention, to help protect their commissions from pirates who will simply apply torepparttar 149908 program themselves to get a discount.

* Posting to web forums and blogs regularly will get you one-way inbound links, but they'll only have search-engine value a small percentage ofrepparttar 149909 time. Many blogs and bulletin boards use search-engine-unfriendly dynamic file formats, automatically encase links in script, or use robot instructions to prevent spiders from following links.

* Many one-way inbound linking strategies fall intorepparttar 149910 great-if-you-are-lucky-enough-to-get-it category, such as winning a web award or being featured on a high-PageRank website just for being so great.

* Other one-way incoming link strategies are inrepparttar 149911 this-will-take-forever-to-get-anywhere category, such as offering to provide testimonials to all your vendors in exchange for a link to your site. (Hint: If you can get more than twenty links that way, you probably need to simplify your supply chain.)

Now, on torepparttar 149912 five major ways of getting large numbers of one-way inbound links. Some are better than others, but they all have more potential than some ofrepparttar 149913 more madcapped strategies. Of course, none is a good strategy all on its own. You have to understand all five strategies in order to really gain a distinct advantage inrepparttar 149914 one-way link hunt.

1. Waiting for Inbound Links

If you have good content you will eventually get one-way inbound links naturally, without asking. Organic, freely given links are an essential part of any SEO strategy. But you cannot rely on them, for two reasons:

* Unfortunately, "eventually" can be a very long time.

* Worse, there is a vicious cycle: you can't get search engine traffic, or other non-paid traffic, without inbound links; yet without inbound links or search engine traffic, how is anyone going to find you to give you inbound links?

2. Triangulating for Inbound Links

Search engines will have a tough time dampening reciprocal links ifrepparttar 149915 reciprocation is not direct. To get links to one website you offer in exchange a link from another website you also control. This would seem to be a mostly foolproof way of defeatingrepparttar 149916 link-dampening ambitions of Google andrepparttar 149917 rest. If you have more than one website, you probably are already employing this linking method. There are only a few drawbacks:

* You need to have more than one website inrepparttar 149918 same general category of interest orrepparttar 149919 links won't be relevant.

* The work required to set up this kind of arrangement and verify compliance is not insignificant. The process cannot be automated torepparttar 149920 same extent as direct one-to-one reciprocal linking.

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