The Five Step Formula For Getting Prospects to Call You

Written by David Frey

Copyright 2005 David Frey

Are you tired of prospecting for new business?

Are you sick of networking, begging for referrals, or spending a small fortune on advertisements that produce little results?

Wouldn't it be nice if you could just sit down at your desk and haverepparttar phone ring knowing that new business is onrepparttar 136370 other end ofrepparttar 136371 line?

Who wouldn't, right...? _________________________________________

The Secret Formula for Getting People to Call You _________________________________________

No matter what product or service you sell, there is a formula for getting people to call you (instead ofrepparttar 136372 other way around.)

Let me take a moment and explain each step in this formula and give you a few examples of how it works... _________________________________

Step 1. Interrupt Their Train of Thought _________________________________

People are busy, busy, busy. At any one moment you and I have a thousand things going on. Sorepparttar 136373 first step to effectively market to someone is to interrupt them and grab their attention.

You can do this with...

a. Bold, compelling headlines

b. Unusual graphics or photos

c. Unique opening statements

I run an ad in a trade mag inrepparttar 136374 most competitive section ofrepparttar 136375 publication. But my ad sticks out like a sore thumb because I place it UPSIDE DOWN!

That ad pulls as much as a quarter page ad does and it's only a tiny little 2' x 2' ad.

(Byrepparttar 136376 way, if you want to see that ad and you have in interest in coaching you can find it in my ttp:// package.


Step 2. Engage Their Mind With Relevant Content ________________________________________

Once you have your prospects attention,repparttar 136377 next step is to pull them into your message. The best way to do that is to use relevant content.

By that I mean, say something that they would be keenly interested in. For instance, I have no interest in cats so I would skip right overrepparttar 136378 headline, "How to Stop Your Cat from Ripping Your Couch and Carpet Apart."

It's not relevant to me.

But if I saw a headline that said, "The Deal Is Sealed...Shaq Gets Traded," that would stop me in my tracks (I'm a basketball nut).

Your message must be relevant to your prospect.


Step 3. Educate Them On How to Solve Their Problem ____________________________________________

Now it's time to educate your prospect. Education-Based Marketing is one ofrepparttar 136379 most powerful marketing strategies available today and does a number of positive things for you:

a. It gives your prospectrepparttar 136380 REASON WHY they should care about what you're saying.

b. It appeals torepparttar 136381 prospect's emotional need to solve their problem. (People buy with their emotions)

c. It positions you asrepparttar 136382 expert and someone to be trusted.

For instance, why do you think you find all those long, long salesletters onrepparttar 136383 net? Because they work! The more you tellrepparttar 136384 more you sell.


Home Sweet Home Page

Written by Heidi Richards, MS

“Your home page isrepparttar world’s introduction to you and your company. Make it COUNT!” – Heidi Richards

Think of your home page asrepparttar 136348 cover of your brochure. It features exciting information about your company, but like a brochure it must be opened to revealrepparttar 136349 rest ofrepparttar 136350 message. It is connected to other pages in a way that allows other visitors to your site to move from one page to another by clicking onrepparttar 136351 highlighted text or images.

Getting your home page up and running onrepparttar 136352 Internet requires design, operations, andrepparttar 136353 update of your information. Many Internet Service Providers offer home page construction for free, often with a standard format in their “host” package. This is an inexpensive way to get up and running more quickly onrepparttar 136354 Internet. Inrepparttar 136355 beginning, it might be an option for your site.

The options of design, operations, and update depend entirely on how much maintenance your site would require and how much information you wantrepparttar 136356 surfer/customer to have. It could be as simple as listing your location, hours of operation, andrepparttar 136357 types of products and services you provide. Or as elaborate as picture graphics, movement, and even sound.

Design It yourself. This no-frills approach is inexpensive. The many new and easy-to-use software applications available make it affordable to get started. Provided you feel comfortable with this do-it-yourself approach, and feel comfortable learning a new program you can create your own home page. There are, however, some disadvantages. There is no guarantee of quality forrepparttar 136358 finished product, and it requires a lot of time and energy.

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