Are you tired of prospecting for new business?

Are you sick of networking, begging for referrals, or spending a small fortune on advertisements that produce little results?

Wouldn't it be nice if you could just sit down at your desk and have phone ring knowing that new business is on other end of line?

Who wouldn't, right...? _________________________________________

The Secret Formula for Getting People to Call You _________________________________________

No matter what product or service you sell, there is a formula for getting people to call you (instead of other way around.)

Let me take a moment and explain each step in this formula and give you a few examples of how it works... _________________________________

Step 1. Interrupt Their Train of Thought _________________________________

People are busy, busy, busy. At any one moment you and I have a thousand things going on. So first step to effectively market to someone is to interrupt them and grab their attention.

You can do this with...

a. Bold, compelling headlines

b. Unusual graphics or photos

c. Unique opening statements

I run an ad in a trade mag in most competitive section of publication. But my ad sticks out like a sore thumb because I place it UPSIDE DOWN!

That ad pulls as much as a quarter page ad does and it's only a tiny little 2' x 2' ad.

(By way, if you want to see that ad and you have in interest in coaching you can find it in my ttp://www.CoachesMarketingBootcamp.com package.

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Step 2. Engage Their Mind With Relevant Content ________________________________________

Once you have your prospects attention, next step is to pull them into your message. The best way to do that is to use relevant content.

By that I mean, say something that they would be keenly interested in. For instance, I have no interest in cats so I would skip right over headline, "How to Stop Your Cat from Ripping Your Couch and Carpet Apart."

It's not relevant to me.

But if I saw a headline that said, "The Deal Is Sealed...Shaq Gets Traded," that would stop me in my tracks (I'm a basketball nut).

Your message must be relevant to your prospect.

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Step 3. Educate Them On How to Solve Their Problem ____________________________________________

Now it's time to educate your prospect. Education-Based Marketing is one of most powerful marketing strategies available today and does a number of positive things for you:

a. It gives your prospect REASON WHY they should care about what you're saying.

b. It appeals to prospect's emotional need to solve their problem. (People buy with their emotions)

c. It positions you as expert and someone to be trusted.

For instance, why do you think you find all those long, long salesletters on net? Because they work! The more you tell more you sell.

Think of your home page as cover of your brochure. It features exciting information about your company, but like a brochure it must be opened to reveal rest of message. It is connected to other pages in a way that allows other visitors to your site to move from one page to another by clicking on highlighted text or images.

Getting your home page up and running on Internet requires design, operations, and update of your information. Many Internet Service Providers offer home page construction for free, often with a standard format in their “host” package. This is an inexpensive way to get up and running more quickly on Internet. In beginning, it might be an option for your site.

The options of design, operations, and update depend entirely on how much maintenance your site would require and how much information you want surfer/customer to have. It could be as simple as listing your location, hours of operation, and types of products and services you provide. Or as elaborate as picture graphics, movement, and even sound.