Lots of people would like to get their Web site to
top of Google's free listings. But that's precisely problem: You're competing with lots of people. It's certainly possible to get to top - after all, somebody has to be there! - but it takes a lot of time and effort. Alternatively, you could pay a search engine marketing company to do this for you.But by far better way to get to top of Google is to pay for it. Google's "AdWords" program allows even a small business to buy advertising for selected key words and phrases. You might be surprised at how little you have to pay.
--- Here's how it works ... ---
Google (at www.google.com) has two types of listings: Free and paid. Google makes its money from paid listings.
Google AdWords is name of Google's paid advertising system. It is a pay-per-click advertising system, which means that you only pay when someone clicks on your advertisement.
AdWords is an auction-based system. You offer to pay a certain price for each click, and you compete with other bidders for higher placement.
You choose which words or phrases you would like to use for your ad. When somebody searches Google using those search terms, your ad will appear. If they then click on your ad, it takes them to a specific page on your Web site.
--- The biggest advantage is that it gives you CONTROL. ---
Another problem with trying to get into free listings at Google is that you don't have much control over how your page will appear. You're not sure exactly which search phrases will display it; you're not sure what Google will say about it; and you're not sure which pages of your site will match Google's criteria for each search phrase.
With AdWords, all those problems disappear. You can control exact wording of your ads, exact page they link to, exact search phrases they match, and exactly when they appear.
