The Fastest Opt-In List Growing Secret

Written by Sopan Greene


Are you running ads and marketing with tag lines that send people to your website? Then you're missingrepparttar point of internet marketing and losing out on your best money making opportunity.

First a little history. The guys who started internet marketing were all either successful direct marketers or people who learned from successful direct marketers. Direct marketing is marketing throughrepparttar 121476 mail, catalogs, infomercials, etc.

Ask any direct marketer or any internet marketer who has gotten REAL results whatrepparttar 121477 most important part of marketing is. They will ALL tell you it'srepparttar 121478 list,repparttar 121479 list,repparttar 121480 list. In internet marketing this means YOUR opt-in e-mail list for your ezine or newsletter.

The larger your list grows,repparttar 121481 more targeted customers you have to market to forrepparttar 121482 rest of your life. If you're not building a list then you're wasting your time trying to market onrepparttar 121483 internet. The BIG PICTURE is more than one sale to one customer.

The ONLY purpose of an EFFECTIVE (money making) website is to capture e-mail addresses of targeted people who are interested in what you are selling. Why? Because most first time visitors to a site DO NOT BUY. Because you want customers for life, not customers for one sale and then bye-bye.

If you want to create good customers you have to earn their business. The only way to earn it is to follow up with them, let them get to know you and give them VALUABLE information for free. People buy from people and businesses they trust and trust can't be created from a one time visit.

You have to brand yourself just like The Gap, Coca-Cola, and Nike. When you buy their products you know what you're going to get. Byrepparttar 121484 way, how many people do you know who only bought one coke or shopped atrepparttar 121485 Gap once and never went back?

Increase Traffic by Programming a Contest!

Written by Steve Humphrey


Visitors come to your site and don't buy on their first visit. It often takes 6-7 visits before they buy. So, how do you get their business if they don't come back? For that matter, how do you get them to come back?

One answer is to run a contest. Not just any old contest will do! It must be crafted to keep them returning again and again. Lots of smart people will tell you that running a contest will help but they don't tell you how to do it. Here's a blueprint you can alter to suit your purposes.

Every aspect ofrepparttar contest was handled by CGI scripts and a couple of web pages. Even selectingrepparttar 121475 winner was done by a script. This final script simply locatedrepparttar 121476 persons withrepparttar 121477 most referrals. It drew one at random if there was a tie for first place.

One of my clients came up withrepparttar 121478 basic idea and we developed it together as a team. People would get one "entry" intorepparttar 121479 contest when they signed up for one or more of his newsletters. They would get another "entry" for each person they referred.

It was hugely successful. Duringrepparttar 121480 60 days ofrepparttar 121481 contest, over 45,000 new people had subscribed to my client's newsletters. They were coming back to his site over and over again. Orders for ezine ads poured in.

Atrepparttar 121482 end ofrepparttar 121483 contest period a week-long cruise vacation to Montego Bay, Jamaica was awarded torepparttar 121484 winner. Generally, ifrepparttar 121485 prize is valued at over $500, some authorities in your state may expect to be notified. There are various requirements; check withrepparttar 121486 appropriate state agency for details.

We posted a complete set of rules forrepparttar 121487 contest onrepparttar 121488 Web site. We announcedrepparttar 121489 contest itself as well asrepparttar 121490 current front-runners in each issue of my client's newsletters.

Each person enteringrepparttar 121491 contest was assigned a Personal Identification Number (PIN). The PIN was used to connect them with their referrals. Next, a person was givenrepparttar 121492 chance to tell their friends aboutrepparttar 121493 contest.

We made everything as easy as possible forrepparttar 121494 contestants. All they had to do was supplyrepparttar 121495 email address and name andrepparttar 121496 scripts didrepparttar 121497 rest.

They'd be shownrepparttar 121498 message that was about to be sent to their friend. We were making every effort to be honest with them and not cause any ill will.

When their friend(s) enteredrepparttar 121499 contest, using a PIN we gave them, their "referral count" would be be increased. To win, a contestant had to getrepparttar 121500 most referrals. Inrepparttar 121501 event of a multi-person tie for first place,repparttar 121502 software would automatically conduct a random drawing.

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