There are hundreds of thousands of people who are trying to make an honest living on Internet these days. The Internet is a great opportunity for starting your own business. There is not a lot of start-up cost, you can reach whole world from a small corner of your own house, and income can be exceptional.

However, a lot of us publishers and Internet marketers are running into a serious problem.

Before I start talking about it, I want to ask you all a question - How many of you get junk snail mail? Everyone, right? Now, how many of you call cops when you get it? None, right? Of course not because that would be ridiculous!

We simply throw it in trash and forget about it. Very easy, right?

What I don't understand is why it is not as simple as that with your email. We have all received junk email, also known as sp~m. Just junk mail of Internet, right? So why do so many people make such a big deal about it??? I know that reputable publishers and marketers have been reported to "sp~m cops" and were caused serious problems because of it. And why? Not because they have done anything wrong, but because a subscriber forgot they subscribed to ezine or they forgot they requested information or some other foolish reason.

Now we have to deal with a thing called "sp~m filters"! Not only do these "filters" keep legitimate ezines, emails, reports, etc. from going through, but amount of sp~m has only increased! These "filters" are also causing many problems for publishers and subscribers alike!

To paraphrase what Cheshire cat told Alice in Lewis Carroll’s Alice’s Adventure in Wonderland, “If you don’t know where you are going, it doesn’t matter which way you go.” Your e-business strategy is your road map to a successful e-business implementation project. Just throwing up a site is not enough, you must give it a strategic place in your company’s long range business plan in order to make your investment pay off. If you don’t do it right, someone else will and it will be even more difficult to catch up.

There is a lot more to e-business than a web site

Unfortunately, all too often, companies think of their corporate web site and applications that communicate with customers and trading partners online as their e-business strategy. For most part these sites are just extensions of their current business model. The companies have given little or no thought to leveraging Internet to offer entirely new products and services, transfer processes online, or exploit new markets. The web site and Internet should be thought of as an enabling technology and not a strategy in and of itself.

How often have you visited web site of a company that you have always respected, only to find that your experience there left a lot to be desired? A poorly thought-out web site can quickly turn off customers that have taken years to attract and nurture. Your competition is only a click away, so why do so many companies pay so little attention to getting it right? A lot of very good business men and women are just too busy with day-to-day operations and allow themselves to be drawn in to a “quick fix” or an “economy approach”, without realizing just how important this world-wide exposure is for their business. Local reputations can be lost in an instant on a world stage because someone just didn’t think it through.