I was all set to write an article predicting future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.
What is new Yahoo?
Last year, Yahoo bought AltaVista, Fast, and Inktomi search engines. The new Yahoo results are none of these. Many people are saying that results come from a new Inktomi because results are similar; but results are also similar to all other search engines out there. In comparing these engines, it seems to me that Yahoo's results are from a brand new engine. Maybe they took parts and ideas from all search engines they bought - maybe they even took best parts - , but whatever they did, result is something completely new.
Which search engine is better?
I will be comparing Google and Yahoo for terms "music", "art prints and posters", "Bahamas real estate", "mosquito nets", and "liposuction". The other search engines all hold less than 4% of market share (except for MSN which uses Yahoo's Inktomi), so I won't be considering them. Here is what I found in top 10 results for each keyphrase:
Yahoo offers a lot of music resource sites. Information about music from different sources such as magazine, TV and other music news sites are found 6 times in top 10 results. It also offered downloading and file sharing programs 3 times. The 10th result was an audio player program site.
Google has a lot more diversity. There were 3 music resource sites (but no magazines), one downloading program, one CD store, one radio station (Yahoo radio), one music directory, and 10th result was an audio player program site. Google also had 2 sites in its top ten that were of no value whatsoever; MP3.com which just has one page stating that they no longer offer services that they used to (with links to their parent company), and music.com, which is nothing more than an email gathering site for a newsletter (not a single link on entire page).
Google's diversity is a big bonus, but 2 spam/junk/useless sites really hurt it. The results? Yahoo 1, Google 0.
Art Prints And Posters
Yahoo offers 6 stores, while Google offers 5. The other links are all affiliate spam with no content whatsoever (just links to stores), with exception of one of Yahoo's links, which has some biographical content about artists. So Google has 5 spam sites, and Yahoo has 3 and a half.
Yet another round goes to Yahoo.
Bahamas Real Estate