Marketing: The Expert Advantage- How to Attract Clients with Ease

The Expert Advantage- How to Attract Clients with Ease

Written by Caterina Rando

Get that certificate framed, finish that article, get yourself on a panel. To make your business soar position yourself as an expert. When your potential clients are deciding whom they will do business with, they are less concerned with price. As an business success coach working with small business owners I tell my clients over and over 'everybody wants to do business with an expert.’ If you want to increase your business success establish yourself as an expert.

There are several things you can do to position yourself as an expert. The first thing you have to do is...

o See yourself as an expert If you do not consider yourself as an expert then you have two choices become an expert fast or find a new profession. You know a lot more than you think you know. You may take your skills for granted- why not - what you do is easy for you. No one else will see you as an expert until you first see yourself as an expert.

o Public Speaking is a very important way to gain exposure and potential clients. Put together a list of topics you can discuss and send it out to repparttar program chair of different organizations you identify as groups filled with your potential clients. Whenever your are speaking you can invite potential clients who you would like to hear you speak. Speaking gives people an opportunity to meet you and get to know you before they hire you.

o Do public seminars You will not make money on these seminars, in fact you may spend some money to put one together. However there are benefits to creating your own forum for presenting your work. You determine how long you will speak and what repparttar 120968 format will be. You can target participation to people you know are potential clients for you. You can do press releases and event listings in publications that lots of people will read even if they do not come. This results will be people saying to you repparttar 120969 ever-popular phase "I see your name everywhere." If you are not hearing that you have not yet established name recognition for yourself. That is a big part of positioning yourself as an expert.

o Write articles Get articles published wherever you can. Any publication, from your alumni newsletter to your local daily paper or a national magazine can be a good venue for you to get your message across. When writing articles always ask for a byline and a photo to be included. Reprint all articles you have written. Send them to current clients and potential clients. Your name in print spells expertise.

Using Event to Effectively Market Your Business

Written by Caterina Rando

The best way to build a relationship with a potential client and turn them into a loyal customer is to meet them face to face. Choose a place where people can meet some of your current, happy clients. Instead of going out on 30 sales presentations or having 30 no cost consultations, get potential clients together in a room and do a song and dance that will make them two step over to you and sign up for what you are offering.

Open House Some people need to know you well before they will talk business. Invite these people you want to cultivate to your office for a little something to nosh on and a few beverages. (Invite your current clients also, as a thank you.) Provide time for people to drop in, nosh, chat a while, take a look around then leave. Give everyone a small something with your slogan to commemorate their visit to your office- a mug, a glass paperweight, something related to repparttar theme of your business.

Information Events Invite people to hear information valuable to their business and their lives. Serve food and drink anyway, people always enjoy and appreciate something to nosh on. refreshments add an informal atmosphere to an event and shows people how great you and your business are and why they need to begin working with you immediately.

For example successful informational evenings I have seen have include a chiropractor that did a short talk on peak performance, a caterer who held a cooking class, a hotel luncheon hosted by a telecommunications company with a speaker on business growth and a short discussion on repparttar 120967 services of repparttar 120968 telecommunications company.

For these events to succeed they must be value added, not infomercials for a particular business. Make sure you do take repparttar 120969 time to do some promotion.

Special Guests Once or twice a year you host an event and invite a speaker to share repparttar 120970 latest trends in your industry and how these trends can impact your clients and potential clients. Financial services, real estate, and technology companies do this successfully to develop clients. Remember to be establish yourself as an expert, not your special guest.

Workshops Workshops are a great way to boost your short-term income while creating long-term clients. A workshop gives people repparttar 120971 opportunity to be your customer for just a day. This is an easy buying decision to make. In a few hours, you can build rapport with potential clients and make it easier for them to become a regular client. When you give a workshop, ensure that you establish yourself and your company as an expert. As with all events provide more value than was expected.

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