How Does Google AdSense Work? The concept is simple: The publisher or webmaster inserts a java script into a website. Each time page is accessed, java script pulls advertisements from Google's AdSense program. The ads are targeted and related to content contained on web page serving ad. If a web surfer clicks on an advertisement served from Google, webmaster serving ad earns a portion of money that advertiser is paying Google for click.

Google handles all tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, without headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.

While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers in AdWords program from which Google pulls AdSense ads. Webmasters seem less concerned by lack of information provided by Google and more interested in cashing their monthly checks from Google.

The Evolution of AdSense While Google's initial system was fairly rudimentary, only providing publishers option of displaying a handful of advertising formats, technology behind even first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determine content contained on web page serving ad. Once content is assessed, and appropriate ads that contain related content are served.

Original URL (The Web version of article)

------------

How A Security Specialist Fell Victim To Attack

Title

-----

How A Security Specialist Fell Victim To Attack

E-mail Attacks - A Bad Day For Submitting Articles

-----------------------------------------------

These days, I write several pages for our site plus two to three articles per week. The first places these articles are posted are DefendingTheNet.com and CastleCops.com. Several days later, I post these articles on other submission sites. This is standard operating procedure in world of article submissions.

E-mail Attacks

--------------

For most part, articles are re-published without you even knowing. You typically find out when someone visits your site from another where article has been posted. Other times, site that plans on posting article e-mails you and asks you to review it before it goes live. Two weeks ago, I received one of these e-mails. Email attack - It was all downhill from there.

To Click Or Not To Click, That Is The Question

----------------------------------------------

Our systems are protected by state of art security systems. Our SPAM filter is a hardware device that is nearly 100% effective. It also helps in protecting against Spyware and other malicious code. Our Firewall is similar to those you would find in large corporations. Our Anti-Virus system has served us well and we've not had problems with virus for years. I'm not claiming that our systems are 100% protected as there is no such system at this point in time. However, we are fairly confident in our security systems.

Two weeks ago, I received approximately twenty e-mails requesting review and approval of Defending The Net articles published on other sites. I thoroughly review e-mails to make sure they seem legitimate. I review url's included to make sure they are valid and not redirected to a site that is IP only. The last e-mail I reviewed seemed to be in proper order. When I clicked on URL to article, site failed to load.