The Evolution of Google AdSenseWritten by S. Housley
The web has evolved into a complex "organism" which, to some, appears to have a life of its own. As Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbed coat tails of Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.
How Does Google AdSense Work? The concept is simple: The publisher or webmaster inserts a java script into a website. Each time page is accessed, java script pulls advertisements from Google's AdSense program. The ads are targeted and related to content contained on web page serving ad. If a web surfer clicks on an advertisement served from Google, webmaster serving ad earns a portion of money that advertiser is paying Google for click.
Google handles all tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, without headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.
While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers in AdWords program from which Google pulls AdSense ads. Webmasters seem less concerned by lack of information provided by Google and more interested in cashing their monthly checks from Google.
The Evolution of AdSense While Google's initial system was fairly rudimentary, only providing publishers option of displaying a handful of advertising formats, technology behind even first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determine content contained on web page serving ad. Once content is assessed, and appropriate ads that contain related content are served.
Early on, Google implemented a system that allows publishers to filter advertisements from competitors or sites which they deemed inappropriate. Google also allows vendors to specify an alternative advertisement, in unlikely event that Google is unable to provide related content ads.
A Classified way to drive business to your web siteWritten by Donald Lee
There are more than 105 million of them in United States. Worldwide, there could be at least 250 million of them. Them, according to statistics from Nielsen/Net Ratings service, is number of active Web surfers. 250 million in whole world? The figure is more than populations of Canada, Australia, Great Britain, and a few non-English speaking countries combined. That’s a lot of them!
With so many active surfers around, you would think Webmasters and site owners have an easy time attracting them. Actually, they face an uphill battle to bring visitors and, more importantly, consumers to their Web sites. And a Web site without traffic is like a store built in middle of desert. You could have greatest products and most attractive Web design around, but they’re worthless if no one visits them.
There is one way, however, to turn your Web site into an oasis of business, a way to drive as much traffic to your site as your server can handle: a classified ad.
More on that later. First, all Web builders and site owners should know basic and time-tested ways to attract traffic to their Web site. The key to all of these methods is to attract right Web surfers. You want what experts call “targeted visitors,” or people who are actually interested in what you’re selling. To guarantee that this happens, you should follow this checklist of Web traffic golden rules:
Step 1: Optimize your Web pages. Webmasters in know take time to set their meta tags. These tags, or codes, are hidden keywords in Web page that tell search engines like Google and Yahoo exactly what your site is all about. A meta tag, for instance, could be “designer handbags,” “sporting equipment,” or whatever else you happen to be selling. These keywords tell search engine to direct all handbag or sports shoppers to your site.
Step 2: List your site with every search engine out there. For this step, you simply need to surf over to Google, AltaVista, Yahoo, MSN, and other search engines. Click onto their customer service page, where they allow Web builders and site owners to manually submit their site addresses.
Step 3. Spice up your site with interactive features. With articles, newsletters, offers, promotions, and discounts, you give your targeted visitors a reason to stay at your site once they find it. More importantly, you give them reasons to come back and tell their friends about site. Word of mouth is one of best, and cheapest, forms of advertising on planet.