The Evolution of Google AdSense

Written by S. Housley

The web has evolved into a complex "organism" which, to some, appears to have a life of its own. Asrepparttar Internet has evolved, so too have online marketers and publishers. The dot-com balloon is said to have burst but savvy publishers have grabbedrepparttar 137518 coat tails ofrepparttar 137519 Google search monster and employ Google AdSense on content-rich websites. Google AdSense, a pioneer for providing content-sensitive advertisements, has been a boon to webmasters looking for alternatives to amortize their web trafffic.

How Does Google AdSense Work? The concept is simple: The publisher or webmaster inserts a java script into a website. Each timerepparttar 137520 page is accessed,repparttar 137521 java script pulls advertisements from Google's AdSense program. The ads are targeted and related torepparttar 137522 content contained onrepparttar 137523 web page servingrepparttar 137524 ad. If a web surfer clicks on an advertisement served from Google,repparttar 137525 webmaster servingrepparttar 137526 ad earns a portion ofrepparttar 137527 money thatrepparttar 137528 advertiser is paying Google forrepparttar 137529 click.

Google handles allrepparttar 137530 tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, withoutrepparttar 137531 headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.

While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers inrepparttar 137532 AdWords program from which Google pullsrepparttar 137533 AdSense ads. Webmasters seem less concerned byrepparttar 137534 lack of information provided by Google and more interested in cashing their monthly checks from Google.

The Evolution of AdSense While Google's initial system was fairly rudimentary, only providing publishersrepparttar 137535 option of displaying a handful of advertising formats,repparttar 137536 technology behind evenrepparttar 137537 first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determinerepparttar 137538 content contained onrepparttar 137539 web page servingrepparttar 137540 ad. Oncerepparttar 137541 content is assessed, and appropriate ads that contain related content are served.

Early on, Google implemented a system that allows publishers to filter advertisements from competitors or sites which they deemed inappropriate. Google also allows vendors to specify an alternative advertisement, inrepparttar 137542 unlikely event that Google is unable to provide related content ads.


Written by Rich Brunelle


Overrepparttar past year I have often joked that Search Engines dictating how web sites are built. And, now I look at it with less and less humor. Doesn't anyone else have concerns about this? Web Site Owners are paying Webmasters a small fortune in pursuit of high Search Engine Rankings. Search Engines have a penalization process for web sites not in compliance with their dictates. And, withrepparttar 136058 exception ofrepparttar 136059 benefit of keeping a lot of people employed I see less and less ofrepparttar 136060 Search Engine dictates as fair and reasonable.

Countries world wide fought againstrepparttar 136061 Microsoft monopoly. Citizens in this country do not often tolerate anyone controlling their conduct in any way. But, world wide it seems as though everyone is jumping to follow Search Engine Dictatorships. And do so without concern forrepparttar 136062 fact that these dictatorships may be responsible for negative impact upon income and/or business success.

Have we become such sheep that we allow ourselves to be herded by corporations that dictate how we must conduct ourselves to make them money? Even web sites that are non-comformative to government are comformative to Search Engines dictates. I mean, isn't it ridiculous to allow a Search Engine to have so much control?

Compare a Search Engine torepparttar 136063 Telephone Book. The Phone Company lists everyone business that wants to be listed in their Yellow Pages. And if you haverepparttar 136064 cash, you can get an enhanced listing. It's pretty standard. Everybody gets at leastrepparttar 136065 basic listing, alphabetically. Nobody is denied a listing because of association, non-conformity, or product line. But do you realize that you can be penalized and even blocked from holding a listing by a Search Engine? Do you realize thatrepparttar 136066 Search Engines dictate how many links, whatrepparttar 136067 content is supposed to be, and how many times you can say certain words? Search Engines regulate how soon your site will be listed,repparttar 136068 quanity and quality of your linkage, and who can even link to your site. Even more disturbing than all ofrepparttar 136069 preceeding isrepparttar 136070 way that Search Engines determinerepparttar 136071 relivance of a web site and rank you web site listing by their criteria.

Face it, werepparttar 136072 Internet public are not only lazy, but we aren't too bright either. If we weren't a little onrepparttar 136073 dim side and so lazy, would we really confine our use ofrepparttar 136074 searches torepparttar 136075 first three pages of results? If we arerepparttar 136076 intelligent and value concious people we claim to be, wouldn't we select fromrepparttar 136077 results by looking at a few ofrepparttar 136078 top, then a few inrepparttar 136079 middle, followed by a few atrepparttar 136080 end? Are we so stupid that we cannot see that we are missing out on real opportunities and great deals by not looking over a broader selection ofrepparttar 136081 search result? Do you really think a company's product or customer service quality has any relation to its Google page Rank?

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