How Does Google AdSense Work? The concept is simple: The publisher or webmaster inserts a java script into a website. Each time page is accessed, java script pulls advertisements from Google's AdSense program. The ads are targeted and related to content contained on web page serving ad. If a web surfer clicks on an advertisement served from Google, webmaster serving ad earns a portion of money that advertiser is paying Google for click.

Google handles all tracking and payments, ultimately providing an easy way for webmasters to display content-sensitive, targeted ads, without headache of having to solicit advertisers, collect funds, monitor clicks or track statistics, any of which could easily become a full-time job.

While Google AdSense, like many pay-per-click programs, is plagued by claims of click-fraud, it is clearly an effective revenue source for many reputable web businesses. There seems to be no shortage of advertisers in AdWords program from which Google pulls AdSense ads. Webmasters seem less concerned by lack of information provided by Google and more interested in cashing their monthly checks from Google.

The Evolution of AdSense While Google's initial system was fairly rudimentary, only providing publishers option of displaying a handful of advertising formats, technology behind even first ads was anything but simplistic. The technology used to employ Google AdSense goes far beyond simple keyword or category matching. A complex algorithm is used to determine content contained on web page serving ad. Once content is assessed, and appropriate ads that contain related content are served.

Over past year I have often joked that Search Engines dictating how web sites are built. And, now I look at it with less and less humor. Doesn't anyone else have concerns about this? Web Site Owners are paying Webmasters a small fortune in pursuit of high Search Engine Rankings. Search Engines have a penalization process for web sites not in compliance with their dictates. And, with exception of benefit of keeping a lot of people employed I see less and less of Search Engine dictates as fair and reasonable.

Countries world wide fought against Microsoft monopoly. Citizens in this country do not often tolerate anyone controlling their conduct in any way. But, world wide it seems as though everyone is jumping to follow Search Engine Dictatorships. And do so without concern for fact that these dictatorships may be responsible for negative impact upon income and/or business success.

Have we become such sheep that we allow ourselves to be herded by corporations that dictate how we must conduct ourselves to make them money? Even web sites that are non-comformative to government are comformative to Search Engines dictates. I mean, isn't it ridiculous to allow a Search Engine to have so much control?

Compare a Search Engine to Telephone Book. The Phone Company lists everyone business that wants to be listed in their Yellow Pages. And if you have cash, you can get an enhanced listing. It's pretty standard. Everybody gets at least basic listing, alphabetically. Nobody is denied a listing because of association, non-conformity, or product line. But do you realize that you can be penalized and even blocked from holding a listing by a Search Engine? Do you realize that Search Engines dictate how many links, what content is supposed to be, and how many times you can say certain words? Search Engines regulate how soon your site will be listed, quanity and quality of your linkage, and who can even link to your site. Even more disturbing than all of preceeding is way that Search Engines determine relivance of a web site and rank you web site listing by their criteria.