Many writers do not understand that online writing business is very different from offline writing world. The economics are totally different and no amount of lobbying and noise will change that.
Sadly, because of this reason, many good writers have stayed away from online writing business while others have priced themselves out of lucrative assignments from websites, simply because they want offline world to be automatically transferred online.
In bricks and mortar world of writing, top freelance writers are accustomed to single writing assignments paying them $300 at very minimum. Rates for leading magazines can go up to $3,000 or even much higher.
Thinking that you can push a webmaster to pay you $3000 for your writing is just plain day dreaming. The realities online are very different. For starters, in offline writing market there are a few thousand publications paying good rates to freelancer writers. In online world there are millions of potential writing markets (and constantly growing even as you read this). The challenge in old world is finding a way to beat other writers to assignments. In new online writing business, challenge is being able to handle enough clients and to do enough writing daily to make a good income.
Online writing business will tend to come in volumes and for you to make money you will need to be a fast writer. There are some techniques to speed up writing process (which I deal with in my free short online writing business course available by sending an email to writertips at freeautobot.com) but these technique will only help to speed up a writer who already has a good speed.