If you're looking for low-cost ways to promote your business (and aren't we all?), I do hope you've considered publishing an e-mail newsletter, or "e-zine."
I began my "AKB MarCom Tips" e-zine three years ago, when I'd just started my copywriting and marcom consulting business. I wanted an easy way to stay in touch with past associates, current clients, prospects ... just about everyone! And I wanted them to realize I really knew my stuff about writing compelling copy for Web sites, ads, brochures, etc. I wanted to be seen as an "expert" in their eyes, to encourage them to hire me and/or refer me to possible clients.
Well, it's worked far better than I'd imagined. Each year I gain tens of thousands of dollars in new business based on leads from my e-zine alone. And if you need to promote YOUR business (and/or yourself) to others, I highly recommend publishing your own e-zine.
Here are 5 darn good reasons why you shouldn't wait any longer:
1. An e-zine is a very CREDIBLE and SUBTLE way to promote your services or products.
Instead of simply *saying* how great you are (as in traditional advertising), an e-zine lets you *show* how great you are by sharing your expertise with your readers. (As my old journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!
2. Publishing an e-zine positions you as an EXPERT in your field.
By showcasing your knowledge and skills, you're likely to attract more clients. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert! You should listen to me."
And don't be scared of word "expert" -- you don't have to know EVERYTHING in world about your topic to call yourself an expert -- you just need to know a lot more than most people. If you make a living doing what you do, you're likely an expert in your own right. If you're still uncomfortable with that term, try on word "resource." Okay, feel better? ; )
3. An e-zine is perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.