One of first steps in positioning and branding a new company is to craft an elevator pitch. Simply put, an elevator pitch is a clear, compelling description of your business that is short enough to be understood--by your mother no less--in time it takes to ride an elevator. That's about 60 seconds or 150 to 225 words. This is not an easy as it sounds. To do it well requires a great amount of thought, strategizing, and finesse.

Here are some quick Dos and Don'ts:

- Do start with a hook: what is most compelling about your story?

- Do show how you solve a problem. Too many companies offer a solution, but never identify problem they are solving?

- Do briefly describe what you sell but don't kill them with details at this point.

- Do tell them who you are: who is behind company and why you will succeed. (Got a great advisory board? Mention it.)

- Do briefly describe target market: who it is; what industry; how big.

- Do mention how you will get revenue.

Understanding world of commercial full color printing may take us a few years to grasp completely. But in a nutshell, here’s an introduction of necessary concepts with regards to it.

1.Halftones – this simple process of adding some color even if it’s only gray. In this, an image setter is quite handy, although presents its problems because of being a binary digital device. It can only produce black pixels or leave white spaces. Still, there is its resolution in handy and human eye’s limitation to make some tricks work. Each pixel of an imageset is smaller than eye can resolve. Once a dot has been built up, it will be perceived as a 50% gray.

This kind of optical illusion is to break image into a very fine grid with each square of grid given an appropriate gray level. The imagesetter is used to simulate this gray level by creating its own grid and fills in appropriate number of pixels. The notional grids that break image into cells are called screens. A halftone is then created by resulting image that gives impression of continuous grayscales.