The Difference Between General Marketing and Direct Marketing

Written by Dave Felts


General Marketing is often referred to as 'Brand Marketing'; it's a marketing effort intended to increase awareness ofrepparttar company andrepparttar 146066 services or products that company offers. A Budweiser commercial withrepparttar 146067 stomping Clydesdales is Brand Marketing. Most primetime TV commercials are brand marketing.

Direct Marketing is marketing undertaken withrepparttar 146068 intent of provoking a response, that response usually being to call in and order, or go torepparttar 146069 web site and order, or to sign up for something.

Late night infomercials are Direct Marketing. They fall intorepparttar 146070 genre of advertising referred to as DRTV - Direct Response Television. These commerical usually promote a product and present an phone number to call. That phone number is a special number used for that particular commercial for that particular television station for that particular time slot. By tracking responses through that phone number,repparttar 146071 advertiser can determine ifrepparttar 146072 ad was effective.

Most online marketing is direct response. Emails are sent withrepparttar 146073 message Click here and buy now! Banners are designed to enticerepparttar 146074 web surfer to click through and viewrepparttar 146075 offer. Almost all Pay Per Click advertising is Direct Response. Asrepparttar 146076 advertiser, you are respondig to a specifc query byrepparttar 146077 searcher, returning a marketing message with intent of initiating a click through to your web site.

How to Choose Keywords to Theme Your Pages and Boost Your Traffic

Written by Andy Williams


One ofrepparttar most frequent questions I get asked is inrepparttar 146044 choice of keywords for a new site, specifically secondary keywords.. These arerepparttar 146045 words or phrases that you use when writing your content to help themerepparttar 146046 page so thatrepparttar 146047 search engines know what your page is about. These secondary keywords also help to bring in more traffic, because they add more depth to your page, meaning that your page is found for a lot more phrases than justrepparttar 146048 primary phrase you page is built around.

Let's look at an example.

Suppose you were building a niche site on hemorrhoids.

One of your main pages is likely to be about treating hemorrhoids. Let's use "hemorrhoid treatment" as our primary keyword phrase for this page (it has high searches, but also high competition, so secondaries are going to be working hard to get this page ranking high for related phrases).

So how do you find secondary keywords for use on this page? Surely there cant be many possible secondaries?

Well, you have a few options for finding secondaries. There is a paid service called Thememaster which a lot of marketers use for this purpose (search Google for this one if you are interested - I have not used it, so cannot recommend it). However, my own favourite method is using Keyword Results Analyzer. If you own it, you have all you need to find those secondaries.

I carried out research at Wordtracker for this niche, and imported them into KRA. One ofrepparttar 146049 strengths of KRA isrepparttar 146050 filtering and reporting features. To find secondary keywords, I simply filterrepparttar 146051 phrases that containrepparttar 146052 word "treat". This will pull out all phrases containing treat, treatment etc. Since all phrases in my database are related to hemorrhoids, all phrases returned will be related to treating this condition.

KRA gives me 61 phrases that are searched for atrepparttar 146053 search engines related to hemorrhoid treatment. Nowrepparttar 146054 difficulty is not how to find secondaries, it is how to choose from 61 related phrases (which is obviously too many for a single page).

Here arerepparttar 146055 61 phrases:

Alternative Treatments Hemorrhoids Best Hemorrhoid Treatment Chiropractic Hemorrhoid Treatment Cure Hemorrhoid Treatment Hemmoroids External Hemorrhoid Treatment Haemmaroid Treatment Haemorrhoids Treatment Haemorroid Treatment Hemarroid Treatment Hemorhoid Home Treatment Hemorrhoid Cures And Treatments Hemorrhoid Home Treatment Hemorrhoid Home Treatments Hemorrhoid Internal Treatment Hemorrhoid Treat Holistic Herbal Hemorrhoid Treatment Hemorrhoid Treatment By Infrared Coagulation Hemorrhoid Treatment By Micro Current Hemorrhoid Treatment Cure Hemorrhoid Treatment Drugs Hemorrhoid Treatment Hemoids Hemorrhoid Treatment Hemorrhoids Hemorrhoid Treatment Hemorrhoids Common Cure For Piles Hemorrhoid Treatment In Pregnancy Hemorrhoid Treatment Phoenix Az Hemorrhoid Treatments Hemorrhoid Treatments Hemorroids Hemorrhoidal Polyps Treatment Hemorrhoidal Treatments Hemorrhoidectomy Treatment Hemorrhoids Banding Surgical Treatment Hemorrhoids External Treatment Hemorrhoids Symptoms Causes And Treatments Hemorrhoids Treatment Hemorrhoids Treatment Care Hemorrhoids Treatment Cure Hemorr Hemorrhoids Treatment Of Hemorrhoids Treatment Review Hemorrihoid Treatment Home Hemorrhoidal Treatments How To Treat Hemorrhoids Internal Bleeding Hemorrhoids Hemorrhoid Treatment Internal Hemorrhoid Herbs Treatment Internal Hemorrhoid Treatment Irc Hemorrhoid Treatment Kansas City Hemorrhoid Treatment Laser Treatment For Hemorrhoids Med Treatment Hemorrhoid Natural Hemorrhoid Treatment Natural Treatment Hemorrhoids Natural Treatment Of Hemorrhoids Natural Treatment Of Hemorrhoids During Preganancy Pph Hemorrhoid Treatment Treat Hemorrhoids What To Eat Treating Haemmeroids Treating Hemorrhoids Treatment For Hemorrhoids Treatment Hemorrhoids Treatment Of Hemorrhoids Treatment Of Hemorrhoids During Preganancy Type Of Doctor To Treat Hemorrhoids

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