If you’re a small business with a goal of doing between $500,000 and $15 million in annual e-commerce sales, you need to learn more about Yahoo Merchant Solutions. And to answer your first question… no, Exclusive Concepts, Inc is not in any way affiliated with Yahoo. I’ve simply been persuaded over past 6 years that Yahoo provides most powerful and scaleable e-commerce solution for small business that cares about search engine placement. Why should you care about search engine placement? Search engines are single most powerful and cost-effective mechanism for driving qualified traffic to your site. What good is a great online store if customers can’t find you?
First things first – What is Yahoo Merchant Solutions (a.k.a. “Yahoo Store”)
It’s a complete platform for building an e-commerce website for your company. It has a easy to use forms-based interface (for a low cost entry-level solution), but it also has very advanced capabilities that allow third-party Yahoo Store specialists to customize design and features of your site (for companies that need greater functionality and customization and are willing to make a larger investment).
What makes Yahoo Store so outstanding?
If you visited Yahoo Merchant Solutions website, you would find a number of valuable features that make Yahoo Store appealing. Instead of repeating that list, I’ll focus instead on what I believe to be most important feature of a Yahoo Store from a search engine ranking perspective.
Static Pages – The Search Engines Eat These Things Up
Before you glaze over from this obscure technical phrase, consider that this single Yahoo Store benefit, if properly taken advantage of, can be difference between having a wildly profitable e-commerce store, and just an average online presence. I’m sure I have your attention now, so let me explain.
”Static Pages” means that when you publish your Yahoo Store (to make store available to public), program actually regenerates every single “database” page and turns it into an “.html” page. The search engines have an easier time indexing “.html” pages, and as a result, you can expect better and more consistent rankings. I’m sure that for many of you this will sound confusing, so let me give you an example:
•Most dynamic e-commerce sites have interior pages that are “dynamic,” meaning that they are pulled from a database as you browse site. The “URL” for one of these pages might look like this:
•A Yahoo Store interior page is “static,” meaning that pages are not pulled from a database as you browse site. They might look like this:
This is important because it is easier for search engines (like Google) to index a website that has static pages, as compared to dynamic sites with many parameters. Google says so on their website.