By Stephen Bucaro

This is an idea I've had for a while about a Web business. I don't know if it's a good idea - you be judge. You are free to use this idea because I won't have time to use it myself.

Picture a Web site titled "Couch Potato Critic". The header displays a photo of you, laying on your sofa, bathing in glow of your big screen TV, with a beer or pop can in one hand and remote control in other.

The Web site content is your articles criticizing TV shows and commercials. I'm not talking about critiques from an entertainment "expert", that's been done. I'm not talking about Hollywood gossip, that's been overdone. I'm talking about opinions of "beer can Joe" or "soda pop Sally".

Who on earth would care about opinions of beer can Joe or soda pop Sally? Advertisers and network executives, and anyone who is a TV junkie or can't get enough trivia about their favorite TV show.

The fact is advertisers and network executives pay a ton of money for demographics and studies trying to find out what beer can Joe and soda pop Sally are thinking. That's because majority of TV viewing audience has beer can Joe and soda pop Sally mentality. Beer can Joe and soda pop Sally are people who purchase those products advertised in TV commercials.

On your Web site's "About" page, present your qualifications to be a TV critic: overweight college dropout with slightly below average IQ who spends 40 hours or more per week in a mental haze in front of TV set, occasionally nodding off. If a TV commercial can get it's message through to you, it's a marketing success.

If you have your goals in place, then you know what you want when you want it. But, if you don't have a plan on how to get their, your goals will never be reached in proper time periods. So let's break this down a little further.