The Cost of Raising Money by William CateOnly your family, friends, governments and fools ignore basic funding guidelines. These costs have evolved over time because they reflect
cost of helping
foolish find
foolish.
To raise money, you need a short, enticing executive summary and a credible business plan. A professionally written business plan usually costs between US$7,000 and US$15,000. Unless you are a business writer, cutting costs by doing it yourself is usually a mistake. Professionals will do a better job of organizing and present your vision. You should define your target market before you prepare any business plan. Investors, lenders and governments are motivated by different goals and thus your business plan must show them that funding your company will allow them to reach their goal. If you are seeking funding for more than one of these three groups, your business plan should be written differently for each potential funding group.
Lenders expect you to have collateral (assets) that ensures
repayment of
business loan principal and some source of assured income to repay
debt. In theory, if you default on your business loan,
lenders recover their principal by selling
pledged collateral. The lenders' goal is to have little to no downside risk in
loan. If you can't show a credible means of repaying
business loan, you won't get
loan. Lenders don't make money on defaulted loans. At best, they recover their risk capital from
sale of
collateral.
Most governments' mantra is to create local jobs to ensure political stability. While requirements as to terms and industries vary, governments are seeking multinational firms with markets outside
government's borders for goods produced by their local workers. If your business plan reflects this strategy, most governments will offer you half
needed funding in grants or about 75% of
needed funding as low interest loans. Your company can also expect a multi-year tax holiday, etc.
If you are a private U.S. Startup Company, seeking funding from an American Venture Capital Firm, your odds of success are about one-in-ten thousand. You can expect from them up to US$1 million in risk capital. Often, they will increase funding, once they have made their initial investment in your company. Your business plan should show near-term positive cashflow with high profit margins and an experienced and credible management team. The VC Firm will want at least 50% equity in your company. If you are a private non-U.S. Startup Company, seeking funding from an American Venture Capital Firm, your odds of success are about one-in-twenty-five thousand.
Your odds somewhat improve seeking private company funding from American Angel (Accredited) Investors. However, finding them is difficult without using financial brokers. You can easily spend tens of thousands of dollars seeking investors for your private company before you realize that
odds are strongly against your success. For many private startup companies
hunt for money is fruitless. The costs are excessive.
If you decide upon raising money from an American Initial Public Offering (IPO), you will spend $1,500,000 to $2,250,000, perhaps more to do your IPO filing. Add to that 3% of
money to be raised paid up front to an underwriter for "non-accountable" and non-refundable fees. You'll also pay all
costs of doing
"Dog & Pony Shows," which will average about $10,000per presentation. It takes about 18 months. Your odds of success are about50/50. The average amount raised for a startup company is usually less than one million dollars. Your underwriters, assuming they follow NASD (National Association of Securities Dealers) regulations for a "Firm Commitment" underwriting, will take 18% of your money. This is from
capital that they raised for your company. This payment will be at a 10% discount from
IPO share price. You will pay an additional 5% accountable expenses and 3% non-accountable expenses. (The 3% non-accountable expense is paid up front with
signing of
underwriting agreement.) BTW, "Firm Commitment" Agreements are not firm. If you doubt me, have your attorney read
underwriting agreement.