ECommerce: The Color of e-Business

The Color of e-Business

Written by Ernest Seger

We all know repparttar

tremendous advantages to operating a store front on repparttar 109082

Web. But often we overlook repparttar 109083

built-in disadvantage that every Internet store front shares…

The flat surface of a computer monitor has to substitute for repparttar 109084 brick, mortar and 3 dimensional colors of a real world business.

Which brings up a problem -

You built your site around a particular shade of blue that looks great on your PC. But your visitor is viewing your site on his Mac, which translates that shade of blue into something that looks very different!

But not to worry. The following free sites can help you whip out great looking web-safe color combinations in a flash.

http://www.visibone.com/colorlab/ is a free color lab that allows you to see how colors work together. It's very visual and simple. Click on repparttar 109085 color wheel and different color choices are presented to repparttar 109086 right of repparttar 109087 wheel. Keep choosing colors until you find something that looks good to you.

http://www.reallybig.com/visibone/lab/ is repparttar 109088 same color lab but with a *random* button. Click "random" until you find an interesting combination of colors. Then begin to remove repparttar 109089 colors you don't like by clicking on repparttar 109090 tiny "X"s.

http://www.paletteman.com/ allows you to experiment using up to four color combinations It gives you HEX or RGB values and will even email repparttar 109091 combinations to you.

Now let's talk first about repparttar 109092 IMPACT of colors - and how repparttar 109093 colors you choose for your web site could impact your bottom line.

The basis for this information is http://www.pantone.com/index.asp?pn=home

Making e-Business Your Business

Written by Greg McNeil

If you don't use repparttar

Internet in your business today, even repparttar 109081

word "e-business" may be a little intimidating. But it doesn't have to be if you take it one step at a time. Here are a few tips that can help in building and promoting your e-business.

·There are many ways to leverage repparttar 109082 Internet in business, so start with what you do best. For example, if you are known for putting out an excellent newsletter in print, make your first e-business application an online newsletter. Surprisingly enough, in many cases this will also help to increase your overall circulation.

·Building traffic is much easier when you carefully select your target audience. While there are some exceptions to this rule, a focused approach to promotion usually wins repparttar 109083 traffic war. For example, let's say you run a small hardware store and you want to conduct business over repparttar 109084 web. If you focus on luring repparttar 109085 masses to your site using search words such as "hardware" or "do-it-yourself", you will find that you compete with many hardware stores. However, if you focus on providing a specific product line, such as paintbrushes to a very focused target market, your odds of succeeding skyrocket. My Yahoo search on hardware stores turned up 146 hits; wholesale paint suppliers 41 hits; and wholesale paintbrush suppliers just 1 hit. So, you have to ask yourself, do I want to fight for traffic with 146, 41 or 0 other sites?

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