We all know tremendous advantages to operating a store front on Web. But often we overlook built-in disadvantage that every Internet store front shares…
The flat surface of a computer monitor has to substitute for brick, mortar and 3 dimensional colors of a real world business.
Which brings up a problem -
You built your site around a particular shade of blue that looks great on your PC. But your visitor is viewing your site on his Mac, which translates that shade of blue into something that looks very different!
But not to worry. The following free sites can help you whip out great looking web-safe color combinations in a flash.
http://www.visibone.com/colorlab/ is a free color lab that allows you to see how colors work together. It's very visual and simple. Click on color wheel and different color choices are presented to right of wheel. Keep choosing colors until you find something that looks good to you.
http://www.reallybig.com/visibone/lab/ is same color lab but with a *random* button. Click "random" until you find an interesting combination of colors. Then begin to remove colors you don't like by clicking on tiny "X"s.
http://www.paletteman.com/ allows you to experiment using up to four color combinations It gives you HEX or RGB values and will even email combinations to you.
Now let's talk first about IMPACT of colors - and how colors you choose for your web site could impact your bottom line.
The basis for this information is http://www.pantone.com/index.asp?pn=home