The Color of e-BusinessWritten by Ernest Seger
We all know tremendous advantages to operating a store front on Web. But often we overlook built-in disadvantage that every Internet store front shares… The flat surface of a computer monitor has to substitute for brick, mortar and 3 dimensional colors of a real world business. Which brings up a problem - You built your site around a particular shade of blue that looks great on your PC. But your visitor is viewing your site on his Mac, which translates that shade of blue into something that looks very different! But not to worry. The following free sites can help you whip out great looking web-safe color combinations in a flash. http://www.visibone.com/colorlab/ is a free color lab that allows you to see how colors work together. It's very visual and simple. Click on color wheel and different color choices are presented to right of wheel. Keep choosing colors until you find something that looks good to you. http://www.reallybig.com/visibone/lab/ is same color lab but with a *random* button. Click "random" until you find an interesting combination of colors. Then begin to remove colors you don't like by clicking on tiny "X"s. http://www.paletteman.com/ allows you to experiment using up to four color combinations It gives you HEX or RGB values and will even email combinations to you. Now let's talk first about IMPACT of colors - and how colors you choose for your web site could impact your bottom line. The basis for this information is http://www.pantone.com/index.asp?pn=home
| | Making e-Business Your Business Written by Greg McNeil
If you don't use Internet in your business today, even word "e-business" may be a little intimidating. But it doesn't have to be if you take it one step at a time. Here are a few tips that can help in building and promoting your e-business.·There are many ways to leverage Internet in business, so start with what you do best. For example, if you are known for putting out an excellent newsletter in print, make your first e-business application an online newsletter. Surprisingly enough, in many cases this will also help to increase your overall circulation. ·Building traffic is much easier when you carefully select your target audience. While there are some exceptions to this rule, a focused approach to promotion usually wins traffic war. For example, let's say you run a small hardware store and you want to conduct business over web. If you focus on luring masses to your site using search words such as "hardware" or "do-it-yourself", you will find that you compete with many hardware stores. However, if you focus on providing a specific product line, such as paintbrushes to a very focused target market, your odds of succeeding skyrocket. My Yahoo search on hardware stores turned up 146 hits; wholesale paint suppliers 41 hits; and wholesale paintbrush suppliers just 1 hit. So, you have to ask yourself, do I want to fight for traffic with 146, 41 or 0 other sites?
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