Advertising: The Click Fraud Problem

The Click Fraud Problem

Written by Christos Varsamis

Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns.

What is click fraud?

Click fraud is repparttar deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buying repparttar 100571 related products or services. Overture defines click fraud as clicks arising for reasons other than repparttar 100572 good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information. Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions. In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns. Who is doing that? Three main groups click on pay per click ads, without real interest in repparttar 100573 offered goods: People who joined Google AdSense or other per click affiliate programs click on repparttar 100574 ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads. Some unethical companies click on repparttar 100575 pay per click ads of competitors to drive up their advertising costs. Companies (often in India, Russia and China) hire people who are paid to click on ads. Google and other search networks provide refunds to advertisers when click fraud has been discovered. Google and Overture employ "fraud squads," or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of advertising fees paid to all search networks.

What IS an e-Advertiser? - Why You Should Use One!

Written by Marion B Stearns

Copyright © Marion Stearns - All Rights Reserved

http://www.admistress.com

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A good and qualified Value Advertiser, should have access to repparttar most comprehensive resources available. This is a tremendous benefit when you're trying to put a VALUE on YOUR name, repparttar 100570 hours you work, your business, your BRAND, products and services.

It's NOT...Just Posting an Ad Anymore!

IF you had a major tax or legal problem, would you handle it yourself? You'd probably need an expert if you had no expertise IN these fields, whether you could afford their expert advice or not.

As our industry grows, we must demand more personal accountability in e-advertising. If we really don't want an increase in un-professional and un-ethical activities, we have to police our own activities. We work in a faceless industry so we NEED a plan that compiles years of expertise, contacts AND constant diligence, ALL of which is to insure that client demands are met.

There's an incredible amount of work involved behind repparttar 100571 scenes, that clients might never know about! Compare this to Real Estate. A LOT can take place behind repparttar 100572 scenes.

Ezine advertisers who subscribe to a strict Code of Ethics, ARE expected to maintain a higher level of knowledge in their field. In turn, this can provide a higher standard of operation, AND it provides a very important difference to consumers and clients.

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