The Click Fraud Problem

Written by Christos Varsamis

Click fraud has become a major problem for online marketers. If you participate on Google Adwords campaigns or Overture, you must already pay a lot for your campaigns.

What is click fraud?

Click fraud isrepparttar deliberate clicks to PPC search engine ads for completely other reasons than expressing interest for buyingrepparttar 148963 related products or services.

Overture defines click fraud as clicks arising for reasons other thanrepparttar 148964 good-faith intention of an Internet user to visit a web site to purchase goods or services or to obtain information.

Google defines click fraud, or invalid clicks, as any method used to artificially and/or maliciously generate clicks or page impressions.

In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns.

Who is doing that?

Three main groups click on pay per click ads, without real interest inrepparttar 148965 offered goods:

People who join Google AdSense or other per click affiliate programs click onrepparttar 148966 ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads.

Some unethical companies click onrepparttar 148967 pay per click ads of competitors to drive up their advertising costs.

Companies (often in India, Russia and China) hire people who are paid to click on ads. Google and other search networks provide refunds to advertisers when click fraud has been discovered.

Google and Overture employ "fraud squads," or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent ofrepparttar 148968 advertising fees paid to all search networks.

Internet Scams 104 -- Particularly Vicious Scams

Written by Janette Blackwell

Some scams userepparttar name of organizations we trust, and they arerepparttar 148917 most vicious.

Awhile back scammers sent an e-mail supposedly fromrepparttar 148918 FBI. The address seemed to be, andrepparttar 148919 message told you that you had accessed illegal websites and that your Internet use had been monitored byrepparttar 148920 FBI’s “Internet Fraud Complaint Center.” You were then told to open an attachment and answer some questions. The FBI says that this e-mail is a scam. If you open that attachment your computer will be infected with a virus, tracking cookie, or trojan horse.

•Anti-scam rule 1: Even trusted government agencies can have their addresses stolen. A trusted government agency will not ask you to open an attachment.

Another extremely vicious e-mail identifies itself as Microsoft Security Bulletin MS05-039, and offers a link to what it claims is a patch againstrepparttar 148921 Sober Zafi and Mytob worms. In fact, there is no such thing as Microsoft Security Bulletin MS05-039, and real Microsoft security bulletins offer links to a Microsoft download site, rather than torepparttar 148922 patches themselves. If you click on this supposed patch, you will be infected with malicious software that gives attackers complete access to your computer.

•Anti-scam rule 2: If you want to download something from Microsoft or another legitimate organization, do not click on an e-mail. Go to their official site and download it there. That’srepparttar 148923 safe way to proceed.


The scam e-mails seeking my eBay account information started out low key. “Dear eBay customer, During our regularly scheduled account maintenance and verification procedures, we have detected a slight error in your billing information.”

That one didn’t have an eBay logo, but it apparently brought in enough innocent victims to warrant an upgrade. Subsequent mailings grew more alarming andrepparttar 148924 official eBay logo began to appear in vivid color: “Dear eBay customer, Due to recent activity, including possible unauthorized listings placed on your account, we will require a second confirmation of your identity with us in order to allow us to investigate this matter further. Your account is not suspended, but if in 48 hours after you receive this message your account is not confirmed we reserverepparttar 148925 right to suspend your eBay registration.”

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