I want to draw you attention to
fact that Autumn is here. Typically, Autumn is a very big time online: people come in from playing outside, they get back to work, they want to earn extra money for
holidays, etc. Statistically, there is usually an upsurge in
number of new internet users in Autumn. You don't want to miss out on this prime selling season! What can you do to make your site or offer even better to get ready for these people? How can you organize what you are doing to become more effective?
CHECK YOUR WEB SITE First, let's look at your web site. Is it optimized for search engines? You MUST be sure to have keyworded titles for each of your pages and USE
meta-tags for each page. This raises
question, what keywords should I use? This can be a tough question and, in some cases, will so stump
webmaster that they let these valuable tools go unused!
The solution is to use a keyword tool that will tell you which keywords are
most popular. When you type in
first word that pops into your mind relating to your offer, you will get a list of how many times that word was used in a search and also a list of related keywords and how many times they were used! You can even use
related words in subsequent inquiries until you have a long list of very popular keywords. Best of all, this tool is totally free!
SUBMIT YOUR SITE FREE Next, how will you get it listed for free? Believe it or not, submitting your site to search engines using World Submitter does work!
Many people complain about this service because of all
email they receive in return, but
truth is, even if you only use
search engine submitter, it works! I have gotten as high as #6 at MSN for a common search phrase like "targeted email advertising" using World Submitter ALONE! Don't neglect using this effective free tool!
Assuming you are promoting your offer on a regular basis,
next most important thing you can do to get ready for Fall is to organize your follow-ups.
ORGANIZE YOUR FOLLOW-UPS Email marketing software, of course, would be
easiest way to accomplish this, but it is certainly not
least expensive. Here are some free ways to make your follow-ups easier:
1. Whenever anyone signs up for one of your offers or programs with an email address, FOLLOW UP, right away! Send them a message thanking or welcoming them and tell them what you think is
best aspect of what they have just purchased or joined. Be sure to give them your contact information.