Arianrhod

('Silver Wheel') Major Welsh Goddess. A star goddess. Her palace was called Caer Arianrhod (Aurora Borealis), Goddess of time and karma. Mother aspect of Triple Goddess in Wales. Goddess of beauty, Moon, fertility and reincarnation. Mother of Llew Llau Gyffes by her brother Gwydion. Her consort Nwyvre ('Sky, Space, Firmament') has survived in name only. Caer Arianrhod is circumpolar stars, to which souls withdraw between incarnations, she is thus a Goddess of reincarnation. Honoured at Full Moon.

Celtic Moon-Mother Goddess. Called Silver Wheel that Descends into Sea. Daughter of Mother Goddess Don and her consort Beli. She is ruler of Caer Sidi, a magical realm in north. She was worshiped as priestess of moon. The benevolent silver sky-lady came down from her pale white chariot in heavens to watch more closely over tides she ruled. Her Festival is on 2nd December, she is also honoured at Full Moon.

In addition to native variations by locality or over time, there are often several possible transliterations into Roman alphabet used for English, Arianrhod Aranrhod - Arianrod.

A star and moon Goddess, Arianrhod was also called Silver Wheel because dead were carried on her Oar Wheel to Emania (the Moon-land or land of death), which belonged to her as a deity of reincarnation and karma. Her consort Nwyvre 'Sky, Space, Firmament' has survived in name only. Caer Arianrhod is circumpolar stars, to which souls withdraw between incarnations, thus she is identified as a Goddess of reincarnation. The Mother aspect of Triple Goddess in Wales, her palace was Caer Arianrhod (Aurora Borealis), or secret center of each initiate's spiritual being.

The moon is archetypal female symbol, representing Mother Goddess connecting womb, death, rebirth, creation. (Albion, old name of Britain, meant 'White Moon'). The Celts "know well way of seas and stars", and counted time not by days, but by nights, and made their calendars, such as famous Coligny Calendar, not by sun, but by moon. Ancient astrologers took their observations from position of moon and its progress in relation to stars - starry wheel of Arianrhod.

In Celtic Myth Goddess has three major aspects: maiden, mother and crone. These three represent three stages in life of a woman. Blodeuwedd is flower maiden, Arianrhod represents mother and The Morrigu at last is crone. These three aspects of Celtic goddess may have different names in different regions and regional legends. For example, Morrigan also takes mother role at times.

Arianrhod is said to be able to shapeshift into a large Owl, and through great Owl-eyes, sees even into darkness of human subconscious and soul. The Owl symbolizes death and renewal, wisdom, moon magick, and initiations. She is said to move with strength and purpose through night, her wings of comfort and healing spread to give solace to those who seek her.

Did you know that there was a time when women ruled world? When most revered figures were females: goddesses, empresses, and mothers.

but Three thousand years ago, vast majority of humanity abandoned goddesses for gods as our ancestors settled and developed agriculture. This was end of direct female domination.

Or was it?

Thanks to their formidable inner-strength and to their unflinching determination, women soon started to develop their very own talent to get what they desired, be it a husband, a child, wealth, a house, and more.

Women understood early on that reaching their goals was far more important than path they took to get to them.

Women understood before time that they should never let men feel they lost face or have been manipulated.

Women fundamentally knew that men needed to believe they were responsible for their success to fully enjoy it.

Women have always been aware that confrontation was not way to victory (ultimately).

How do these secularly developed techniques translate into today’s world?

How can we thrive in today’s macho business environment?

There are several ways to succeed. They might all be combined, or they can exist individually...,which makes it fairly easy in end to succeed in a macho world!

MyPrivateCoach conducted a survey where we asked 256 people if they agreed or not on 8 statements and results are exciting! (With a 50/50 men to women ratio.) The vast majority of women think they need to behave like men to be successful whereas men believe that what makes a woman successful is actually her femininity!

Just before sharing results, Let one of our surveyed people, Rebecca, sum up fine line women are walking on when doing business in a macho world: “If women are strong, they are ball busters, and if they show any weakness or softness, they are little girls trying to play in a man’s world.”

-1- Use feminine attributes (Men: 90% - Women: 25%)

Interestingly enough (and should I say, as expected), men and women are absolutely not in agreement on this statement.

Little girls’ education gives us some undeniable advantages to compete in a dominantly male group or company: better communication skills, better empathy with colleagues and clients and most importantly, better cooperation and better understanding of modus operandi of our work mates.

We also have a body, a way of expressing our femininity, which men believe we try to hide more often than we should. This is even truer since lawsuits against sexual harassment started to take off. However, businessmen are begging us: be yourself! You can dress professionally and in all your femininity without being provocative. Be a woman and be proud of it (keep in mind though that a little pinch of perceived vulnerability won’t hurt a bit). Yet, I do notice that many female executives and CEO (still too rare) in software, legal, banking and high-tech industry wear rather conservative suits (usually pants) and short hair cut... maybe something to think about…is this reason for their success? Or are they trying to avoid despising comments like: “I know how she climbed ladder, short skirt and sexy attitudes”.

-2- Talk about facts, not feelings (Men: 95% - Women: 30%)

Again, it all goes back to our childhood games and women tend to give more weight to non-tangible elements than facts in a business relationship. While this attitude can be a great sales closing tool, more often than not, it will hamper our efforts in day-to-day corporate world.

Strive at not letting your emotions take over facts. Do not take things personally.

When you foresee your feelings may prevent you from considering facts straight or negotiating successfully, sit back, relax and reformulate your thoughts and ideas in a logical and rational way. Rather than saying: "I like this idea", try to (think) and say: "This idea will work because X YZ logical reason or marketing reason that we know about this audience". This will make wonders in a male/female business relationship. If we look at what men and women think about this statement, we get an enormous gap! Almost all men agree on fact that facts matter! Women don’t seem to realize how much of a showstopper “facts vs. emotions paradigm” is.