The Catalog ProductionWritten by Maricon Williams
After completion of planning process, catalog production starts. These are steps when producing a catalog:First is gathering of data. Before any design to exist you must first gather a complete list of all products you will include in catalog, as well as all non-product copy. If some items will be grouped together as one catalog photo block such as a shirt that comes in 4 sizes and 6 colors, check to ensure that it is clear for designer. Sort further list into categories or spreads. Second, write product copy. Although most every company can pull a list of products, item numbers and prices from their computer system, virtually no company maintains proper product name and descriptive copy. Product names used in inventory software typically have names like "IVY T-SHIRT RED MEDIUM." In your catalog that same product would instead be called "Ivy T-shirt", available in red and size medium. Keep in mind that descriptive copy for general customer catalogs should range from 30 to 60 words. Business and technical catalogs should be as brief as achievable while getting across information a corporate buyer needs to make an informed purchasing decision. The third step is to plan and design overall look and feel of catalog. In planning questions you may have determined catalog dimensions, catalog objective and catalog audience. With that information you can design master layout for catalog. All page design will originate from this master layout. In master layout, you can design all common page elements, grids, design themes, and type specifications for all type of occurrences. To examine design specs, you can mock up a couple of pages.
| | You, too can Have Fun with Sepia Images!Written by Lala C. Ballatan
If you are one of those who wonder how people come up with cool looking sepia tone prints that you admire so much. If you are doubling up with jealousy over a sepia tone, here, we will give you tips on how you could achieve this sepia tone, too. Ready up your Photoshop software program, your PC and prepare to have fun with sepia! It’s time that they envy you, too. First of all it is important for you to choose images that have some darks and lights – it doesn’t matter how colorful they are. Many images could go along with sepia tone, so you won’t take forever finding an image. You can even have a black and white image. However, if you start with images that are in CMYK, there’s no need to convert them to RGB. If you’re going to use them for web, then convert them to RGB by clicking IMAGE-MODE-RGB. Take image size down to 72 dpi with about 4 inches in height. Do this by commands, (IMAGE-IMAGE SIZE). If your image is for print, though, a much higher resolution is needed for it. The dpi needed can be checked with your printer. You’ll see how big your image is by making sure you are at 100%. Whether you are using image for web or planning to print it, make sure that you are aware of size you have it set at. Scale size down or repair a choppy image by using ZOOM TOOL-Hit Z on keyboard – hold down your ALT key. On a Mac, open apple key to toggle back and forth between zoom in and out). You’ll see your image smoothing out as you manipulate these commands. We dearly hope that it would work for you! When you have found ideal size you want for your images, we go on to fun part! Begin working on color first for it is easier and adjust your lights and darks.
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